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About the Role

Reporting to the Head of Creative, you will help lead the creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation.

Responsibilities

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments.
• Recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction.
• Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team.
• Stay up to date on industry trends and emerging opportunities in creative innovation.
• Research the latest algorithmic insights and creative trends (paid and organic).
• Forge strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities.
• Cultivate a culture of innovation and continuous improvement by regularly sharing data-driven trends and experiment outcomes.

Requirements

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
• Excellent project management skills, balancing multiple creative projects and experiments.
• Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams.
• Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.).
• Ability to translate data into actionable creative strategies.
• Expertise in mobile app user acquisition; web acquisition experience is a plus.
• Familiar with creative testing platforms and optimization across paid social channels.
• A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
• Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

Skills

• User acquisition
• Data-driven marketing
• Project management
• Creative experimentation
• Performance analysis
• Mobile app user acquisition
• Web acquisition
• Paid social channel optimization
• Data analysis
• Communication
• Collaboration

Location

• In-office

Work Type

• Full-time

Experience Level

• 4-6 years

Salary/Compensations

• $95,000 – $125,000/year

Benefits

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in-office only)
• Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)
• Bonus

About the Company

• Rocket Money’s mission is to empower people to live their best financial lives.
• Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Equal Opportunity

• Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.