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About the Role

Lead the strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, with an initial focus on integrating NFL Network / NFL+ Premium into broader DTC bundle offerings like ESPN Unlimited. This role is critical for DTC success in bundle and add-on go-to-market strategies, working closely with the NFL Marketing team to develop and execute marketing strategies and drive business results.

Responsibilities

Lead the marketing strategies of bundle and add-on positioning across ESPN DTC products and customer experiences.
Define how key bundle components are integrated into the overall subscriber value proposition.
Build scalable frameworks for marketing bundles and add-ons across acquisition, engagement, retention, and win-back efforts.
Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers.
Develop the marketing strategy for communicating bundles and add-ons across channels and touchpoints.
Partner closely with Media on the media/audience prioritization strategy for on and off ESPN platform.
Serve as a strategic partner for the integration of NFL-related offerings into the broader bundle ecosystem.
Work closely with the NFL marketing team and related internal stakeholders to define how NFL Network / NFL+ Premium should show up within bundle strategy and customer messaging.
Ensure individual sports integrations support both immediate campaign opportunities and longer-term acquisition and retention strategies.

Requirements

Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines.
Minimum 2 years of experience in DTC marketing.
Experience leading cross-functional strategic initiatives that span multiple channels, stakeholders, and business priorities.
Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys.
Experience developing messaging, positioning, and go-to-market strategy for complex consumer offerings.
Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority.
Strong strategic thinking paired with executional orientation and attention to detail.

Skills

Subscription marketing
Marketing strategy
DTC marketing
Cross-functional strategic initiatives
Subscription businesses
DTC models
Lifecycle marketing
Customer journeys
Messaging development
Positioning development
Go-to-market strategy
Stakeholder influence
Strategic thinking
Executional orientation
Attention to detail
Media
Streaming
Sports
Entertainment
Subscription-based consumer businesses
Bundle strategy
Add-on packaging
Multi-product subscriber experiences
Creative team partnership
CRM team partnership
Media team partnership
Sports properties
Content partner collaboration
Matrixed organization collaboration

Location

New York, NY, USA

Work Type

Full time

Experience Level

Senior Manager
6 years of experience
2 years of experience

Education Level

Bachelor’s degree or equivalent in Marketing, Digital Media, or a related field

Salary/Compensations

$121,000.00 to $162,200.00 per year

Benefits

A bonus and/or long-term incentive units may be provided as part of the compensation package.
Full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About the Company

ESPN Media
Direct-to-Consumer Marketing Growth Acquisition & Retention - Sports
Marketing & Consumer Engagement