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About the Role

The Senior Manager, API Partnerships & e-Commerce leads the go-to-market strategy for products and integrations that distribute Ticketmaster's inventory across various platforms. This role translates complex product capabilities into clear, compelling strategies to drive business impact and partners cross-functionally to shape positioning and influence product direction.

Responsibilities

• Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases.
• Define positioning, messaging, and value propositions for API and marketplace distribution products, translating technical capabilities into partner and fan benefits.
• Own high-impact partner-facing content, including pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications.
• Drive global alignment on distribution messaging across regions for consistent scaling.
• Build and run release communication frameworks to keep partners updated on API and marketplace updates, versioning, and new capabilities.
• Partner with Product to shape the distribution roadmap based on partner needs and market dynamics.
• Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling.
• Maintain content systems and repositories to ensure partner materials are accurate, accessible, and version-controlled.
• Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy.

Requirements

• 8+ years in product marketing, partner marketing, or technical marketing, ideally with API, platform, or distribution products.
• Proven track record of taking technical products to market and driving measurable partner adoption.
• Fluency in translating technical concepts (APIs, integrations, SDKs) into clear value propositions for both business and developer audiences.
• Strong cross-functional leadership to align Product, Sales, and Partnerships without formal authority.
• Proficiency in using AI for sharper, faster work and ability to guide teams in its adoption.
• Strong project management skills with the ability to juggle competing deadlines and deliver on time.
• Excellent writing and storytelling abilities to transform complex capabilities into impactful content.
• Experience building messaging and enablement that scales across global, multi-region teams.
• Comfort with data, utilizing market, competitive, and performance insights to refine strategy.

Skills

• Product Marketing
• Partner Marketing
• Technical Marketing
• API
• Platform Products
• Distribution Products
• Go-to-Market Strategy
• Messaging and Positioning
• Content Creation
• Cross-functional Leadership
• Project Management
• Data Analysis
• AI Utilization

Location

• Remote in the US

Work Type

• Permanent
• Full-Time
• 40 hours per week

Experience Level

• Senior Manager
• 8+ years

Salary/Compensations

• $120,000.00 USD - $150,000.00 USD

Benefits

• Medical, vision, dental and mental health benefits
• Access to a health care concierge
• Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave and baby bonuses
• Fertility, adoption, foster, or surrogacy support
• Career and skill development programs
• Tuition reimbursement
• Student loan repayment
• Volunteer time off
• Crowdfunding match

About the Company

• Ticketmaster's Product Marketing group operates as the client voice internally, developing competitive, compelling, and cohesive narratives that connect products and services to global client experiences.
• Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services.
• Ticketmaster processes 550 million tickets per year across 35+ different countries through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters.
• Ticketmaster is proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
• Live Nation Entertainment's mission is to connect people around the world to the live events they love.
• Live Nation Entertainment is comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
• Live Nation Entertainment's world-class teams specialize in all aspects of the live entertainment industry.
• Live Nation Entertainment believes in taking care of the countless employees helping artists bring live music to fans all around the world.
• Live Nation Entertainment values: Reliability, Teamwork, Integrity, Belonging.

Equal Opportunity

• Ticketmaster aspires to build teams that reflect and support the fans and artists they serve.
• Ticketmaster aims to promote environments where everyone can be themselves, contribute fully, and thrive within the company and at events.
• Ticketmaster encourages employees to develop professional and personal aspirations, enjoy new experiences, and learn from talented colleagues.
• Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
• Ticketmaster will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
• Ticketmaster affords equal employment opportunities to qualified individuals with a disability.
• Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability.
• Ticketmaster will participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations.
• Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
• Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
• Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.