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About the Role

As the Associate Manager of Customer Lifecycle Marketing for USMP New, you will own DoorDash's new consumer onboarding lifecycle, focusing on programs, channels, and experiences that convert new sign-ups into habitual users. This high-investment, high-impact role requires aggressive iteration on core programs, expansion of reach surfaces, introduction of personalization, and budget management to build a more intelligent and effective onboarding system.

Responsibilities

Own the new consumer onboarding strategy, defining the full lifecycle from sign-up through habituation.
Iterate on core programs using a structured test-and-learn approach to improve conversion rates.
Expand channel and surface coverage by identifying gaps and introducing new touchpoints.
Introduce personalization into onboarding using customer attributes, behavioral signals, and segment data.
Manage marketing budget with rigor, allocating toward highest-impact programs and making data-informed investment decisions.
Build and own a measurement framework, defining KPIs and establishing performance reporting.
Partner cross-functionally with Product, Analytics, and Operations to align on onboarding definitions and opportunities.

Requirements

4–6+ years of experience in lifecycle, CRM, or retention marketing with strong technical depth.
Deep familiarity with CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
Experience executing across email, push, SMS, and in-app channels.
A strong test-and-learn orientation, running structured experiments and interpreting results.
Experience managing a marketing budget and making investment decisions based on performance.
Ability to use data to diagnose funnel breakdowns and create improvement plans.
Strong cross-functional collaboration skills, aligning stakeholders around a shared vision.
High agency and an ownership mindset, driving change proactively.

Skills

Lifecycle Marketing
CRM
Retention Marketing
Technical Depth
CRM Platforms (Braze, Iterable, Salesforce Marketing Cloud)
Email Marketing
Push Notifications
SMS Marketing
In-app Messaging
Test-and-Learn Approach
Budget Management
Data Analysis
Cross-functional Collaboration
Program Ownership

Location

Work Type

Full-time

Experience Level

Associate Manager
4-6+ years

Salary/Compensations

$108,800—$160,000 USD

Benefits

401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Paid time off
Paid sick leave
Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Disability insurance
Basic life insurance
Family-forming assistance
Mental health program
Flexible paid time off/vacation (for salaried roles)
80 hours of paid sick time per year (for salaried roles)

About the Company

DoorDash's mission is to grow and empower local economies by building intelligent, last-mile delivery technology.
We connect people with local businesses, helping grow businesses and their supporting communities.
We are a technology and logistics company aiming to be the go-to for any and all goods, not just food.
DoorDash is growing rapidly and changing constantly, offering opportunities to share unique perspectives, solve new challenges, and own careers.
We are committed to supporting employee happiness, healthiness, and overall well-being through comprehensive benefits and perks.

Equal Opportunity

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities.
We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.
We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
No employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
We will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with applicable regulation (San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and other state/local regulations).
If you need any accommodations, please inform your recruiting contact upon initial connection.