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About the Role

Saatchi & Saatchi is looking for an SEM Manager to create, execute, and manage paid search strategies, translating client marketing goals into successful paid search campaigns.

Responsibilities

• Create, execute, and manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients regularly.
• Translate client marketing goals into successful paid search strategies and manage client expectations.
• Educate the paid search team and clients on SEM best practices and strategies.
• Provide day-to-day supervision of client paid search and analytics programs, including strategic approach, recommendations, and performance.
• Offer strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing.
• Create paid search reports, analyzing campaign performance and providing strategic recommendations for continuous improvement.
• Contribute to new business pitches for paid search and analytics.
• Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.

Requirements

• 3+ years of Search Engine Marketing (SEM) experience, preferably in an agency environment.
• Strong technical SEM background and proven track record in paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong leadership, organizational, and project management skills.
• Ability to identify growth opportunities.
• Keen eye for detail and excellent organizational skills.

Skills

• Google AdWords
• Google Analytics
• Search Ads 360
• Bing Ads
• Web development knowledge
• JavaScript knowledge

Location

• Toronto

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $70k - $80k per year

About the Company

• Saatchi & Saatchi is an advertising agency that integrates creativity, data, media, and technology to influence human behavior and drive client success.
• It is one of the world's largest agency networks with 114 offices and over 6000 employees globally.
• The Toronto office works with valued brands such as Toyota, Buckley's, Children's Advil, and Mondelez brands (Crispers, Oreo, Chips Ahoy).
• The agency is recognized for awards in both creativity and effectiveness, focusing on converting innovation into tangible business results.

Equal Opportunity

• Saatchi is an equal opportunity employer and welcomes and encourages applications from all interested parties.
• Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.