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About the Role

The Marketing Coordinator at ESPN supports the development and execution of integrated marketing initiatives to enhance brand presence, promote ESPN's content, and engage sports fans. This role requires collaboration across departments to ensure consistent brand messaging and original content campaigns across all channels. The ideal candidate is a creative thinker, detail-oriented, and understands sports and popular culture.

Responsibilities

Assist in the creation and implementation of comprehensive brand marketing campaigns aligned with strategic objectives.
Coordinate marketing activities, including events, promotions, sponsorships, and partnerships, ensuring seamless execution and brand consistency.
Contribute to the development of marketing materials, including presentations, promotional collateral, and digital content, adhering to brand guidelines.
Conduct market research and analyze consumer trends to identify opportunities for brand growth and engagement.
Collaborate with internal teams (creative, digital, social media, and content) to develop and produce high-quality marketing assets.
Assist in tracking and analyzing marketing campaign performance, providing insights and recommendations.
Support the Brand Marketing Assoc Director in managing relationships with external agencies, vendors, and partners.
Stay up-to-date with industry trends, emerging technologies, and best practices in brand marketing and sports entertainment.

Requirements

Minimum of 3 months’ experience in Marketing, Brand or Sports Marketing.
Passion for Marketing and sports fans.
Experience executing Marketing campaigns with a focus on acquisition, retention, and engagement with proven results.
Strong problem-solving skills and ability to work in a fast-paced environment.
Interest in the changing landscape of sports media.
Comfortable analyzing data in collaboration with Research teams.
Great teammate with strong written and verbal communication skills.

Location

New York, NY, USA

Work Type

Full time

Education Level

High school diploma or equivalent
Bachelor's Degree

Salary/Compensations

$56,600.00 to $75,900.00 per year

Benefits

A bonus and/or long-term incentive units may be provided.
Full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About the Company

ESPN Creative Studio and Marketing
Marketing & Consumer Engagement
Brand Marketing - Sports