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About the Role

The Marketing & Brand Designer is responsible for developing high-quality creative materials to support marketing, sales, recruiting, operations, and executive leadership across all Allegro brands. This role serves as the organization’s primary creative resource and brand steward, ensuring all communications reflect brand standards while providing responsive support to community and corporate teams. This position combines graphic design, brand management, creative project coordination, marketing communications, and sales enablement.

Responsibilities

Design and produce marketing collateral for all Allegro brands.
Create branded materials supporting community events, resident and family programs, professional outreach, recruiting, operations, and corporate initiatives.
Develop presentation materials, including executive, board, sales, training, and conference presentations.
Design social media graphics, digital advertisements, email graphics, infographics, and other digital assets.
Create print-ready artwork and ensure files meet vendor and production requirements.
Maintain organized creative files and brand asset libraries.
Serve as a steward of the Allegro family of brands and ensure consistent application of brand standards.
Review materials for brand consistency, visual quality, messaging, typography, imagery, and overall presentation.
Create and maintain editable Canva templates for customization while protecting brand integrity.
Develop reusable templates to improve speed, consistency, and efficiency.
Review website design changes, graphics, imagery, and page presentation for brand alignment.
Maintain a current library of approved logos, photography, icons, graphics, and design assets.
Create and design organization-wide and brand-level marketing emails.
Develop branded email templates and supporting graphics for approved platforms.
Create internal newsletters, announcements, marketing updates, and launch communications.
Coordinate with marketing and sales leaders to ensure messaging and visual execution are clear, accurate, and on brand.
Design sales collateral, leave-behind materials, referral partner pieces, community toolkits, event materials, and other resources.
Create materials for hiring events, Walk-In Wednesdays, open interviews, open houses, educational events, professional networking events, resident programs, and community outreach.
Develop standardized, quick-turn templates for efficient completion of common requests.
Maintain and update approved pricing materials, floor plans, brochures, sales collateral, and digital assets within the CRM Knowledge Center.
Provide responsive creative support to community teams, Human Resources, Sales, Lifestyle, Operations, and Executive Leadership.
Help translate approved event plans and concepts into compelling, brand-aligned creative materials.
Design branded social media graphics and creative assets for community and corporate use.
Review social media creative and visual presentation for brand consistency.
Train team members on photography, short-form video, framing, lighting, composition, and content-capture best practices.
Provide guidance on selecting high-quality photography and video content.
Create practical guides, examples, and templates to improve the quality of community-generated content.
Own and maintain the company’s collateral ordering platform.
Coordinate printing projects with approved vendors, obtain and compare quotes, review proofs, and manage production timelines.
Collaborate with outside designers, printers, sign vendors, promotional vendors, and other creative partners.
Confirm final materials meet brand, content, and production standards before release.
Manage incoming creative requests, clarify requirements, establish priorities, and communicate realistic timelines.
Balance urgent community needs with planned corporate and brand initiatives.
Identify recurring requests that should be converted into templates, toolkits, or repeatable workflows.
Partner with stakeholders to recommend practical creative solutions.
Participate in marketing meetings, planning sessions, creative reviews, and relevant training.
Stay current on design trends, accessibility, print production, digital marketing standards, artificial intelligence tools, and emerging creative technologies.
Maintain confidentiality of resident, associate, community, and company information.
Perform other duties as assigned.

Requirements

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field preferred.
Three or more years of professional graphic design, brand marketing, or creative production experience preferred.
Experience supporting multiple brands, locations, or internal clients preferred.
Experience in senior living, hospitality, healthcare, or another multi-location service organization preferred but not required.
A professional portfolio demonstrating strong design, layout, brand, digital, and print capabilities is required.
Must be at least 18 years of age.
Must successfully complete required background screening and comply with company policies.
Must be able to communicate effectively with residents, families, associates, vendors, and business partners.
Must be able to remain calm and professional under pressure.

Skills

Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
Advanced proficiency in Canva, including template development and brand controls.
Strong proficiency in Microsoft PowerPoint.
Working knowledge of Microsoft Word, Excel, and Outlook.
Experience designing for print, email, presentations, websites, social media, and other digital channels.
Experience preparing print-ready files and coordinating production with printers and vendors.
Familiarity with website content management systems, CRM knowledge centers, and email marketing platforms.
Working knowledge of artificial intelligence platforms and AI-assisted creative tools.
Exceptional graphic design, typography, layout, and visual storytelling skills.
Strong understanding of branding, visual identity, and multi-brand systems.
Excellent attention to detail and commitment to accuracy.
Strong project management, prioritization, and organizational skills.
Ability to manage multiple deadlines and adapt to changing business needs.
Strong written and verbal communication skills.
Service-oriented mindset with a collaborative and solutions-focused approach.
Ability to work independently while partnering effectively across departments and communities.
Creative problem-solving, sound judgment, and willingness to learn.

Location

Remote

Work Type

Full-time
Some evening or weekend work may be required
Limited travel may be required

Experience Level

Three or more years of professional graphic design, brand marketing, or creative production experience preferred.

Education Level

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field preferred.

About the Company

Allegro Living, LLC serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name.
Formed through the 2025 merger of two well-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach.

Equal Opportunity

Allegro Living provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.