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About the Role

We are seeking a UK-based Social Strategist to join our EMEA team, responsible for creating and managing innovative social media brand strategies and campaigns for UK clients. The role focuses on driving efficiency, effectiveness, and creative impact across social media channels through collaboration with cross-functional teams and overseeing content execution.

Responsibilities

• Develop content strategies aligned with brand goals and marketing objectives.
• Optimize content calendars for social media channels, supporting evergreen content and campaign needs.
• Implement social and community management tactics for product launches, events, and activations.
• Monitor content performance and develop analytics reports with key insights and recommendations.
• Collaborate with the data team to develop, present, and optimize reports.
• Identify platform and cultural trends for brands to participate in and create actionable briefs for creators.
• Manage, create, and converse within clients' social communities.
• Monitor and report on consumer, industry, and competitive trends, campaign initiatives, and community optimization.
• Ensure channel strategy plans support overall brand goals.
• Facilitate communication with the Creative Department for social media content creation.
• Summarize insights and listening observations to optimize social platforms.
• Generate, manage, and maintain content calendars for all social communities.
• Post content in accordance with the Content Calendar.
• Respond to comments to foster a positive community.
• Partner with the creative team to ideate and brief on relevant content.
• Support content creation across TikTok, Instagram, X, and YouTube, maximizing content opportunities.
• Analyze competition and best-in-class brands to inspire new ideas and executions.
• Extend industry thought leadership with insights and analytics.

Requirements

• 4-6 years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting.
• Extensive experience managing social media channels.
• Strong experience in ideation and execution of different strategic approaches.
• Experience with and interest in TikTok, Instagram, Facebook, X, and Threads.
• Experience creating stories, carousels, or static content for different platforms.
• Experience with data, analytics, and content reporting.
• Strong copywriting and ideation skills.
• Ability to manage multiple projects simultaneously.
• Comfortable in a fast-paced environment.
• Experience with Adobe Creative Suite is a plus.
• A self-starter with a finger on the pulse of new innovations and opportunities.
• Proactive.
• Positive, Empathetic and Spreads Joy!

Skills

• Social Strategy
• Content Calendars
• Social Creatives
• Audience Engagement
• Community Management
• Data Analysis
• Reporting
• Trend Identification
• Content Creation
• Copywriting
• Ideation
• Project Management
• Adobe Creative Suite

Location

• UK-based

Work Type

• Full-time

Experience Level

• 4-6 years