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About the Role

We are seeking an experienced Senior Retail Media Search Associate to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization.

Responsibilities

Develop retail media and growth plans tied to client goals and category trends.
Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon.
Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
Use consumer behaviour data and top-of-search tactics to refine paid search strategies.
Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.
Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.
Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.

Requirements

3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
Skai Certification is required.
Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings.
Strong communication skills with proven ability to simplify insights for clients and internal stakeholders.
Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns.

Skills

Walmart Connect
Roundel Media Studio
Amazon Ads sponsored product
Amazon Ads sponsored brand advertising
Keyword strategy
Campaign pacing
Reporting
Excel
Google Sheets
Paid search campaign management
Optimization

Location

Toronto

Work Type

Hybrid Onsite

Experience Level

Senior

Education Level

Bachelor’s degree in Marketing, Business, Advertising, or related field preferred.

Salary/Compensations

$60,000–$75,000

Benefits

Hybrid setup
Up to 28 paid days off
Winter holiday shutdowns
Health, dental, and vision plans
Salt Bucks to spend on wellness, RRSPs, or extra time off
Dedicated Salt Days
Top-tier learning access
Formal leadership development
Referral and new business bonuses
Exclusive lifestyle perks
Personalized wellness options

About the Company

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn the World’s Attention,” and Salt is built to find, develop, execute, and amplify the ideas that matter to our clients’ audiences.
We are structured to do what’s right for our clients — connecting perspectives, operating across mediums, and ensuring meaningful, effective creative solutions.
We live the values in our name. “Salt of the Earth” reflects how we work: collaborative, humble, and hard-working.
We believe talent and culture create great work — so we're looking for people who are as smart as they are kind.

Equal Opportunity

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.