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About the Role
We are looking for someone with vision who can design scalable Creator / Influencer strategies and relationships across the REPUBLIC Label Collective, remaining hands-on to understand platforms, challenge assumptions, test ideas, and execute when needed.
Responsibilities
- Lead influencer, creator, and third-party creator strategy across REPUBLIC Collective labels, developing tailored campaign approaches.
- Build comprehensive creator campaign plans that define KPIs, establish benchmarks, measure ROI, and optimize investment.
- Monitor and analyze creator content performance, sound usage trends, and campaign analytics in real time.
- Cultivate and manage relationships with top-tier creators, influencers, creator management companies, agencies, and strategic partners.
- Serve as the primary creator strategy partner to Label Marketing and Digital teams.
- Identify emerging creator trends, platforms, and content formats.
- Develop best practices, reporting frameworks, and strategic recommendations.
- Partner cross-functionally with Advertising, Brands, Content, CRM, D2C, Digital, and Insights teams.
- Negotiate high level creator partnerships and oversee campaign execution with third-party agencies.
- Present campaign strategies, insights, and post-campaign analysis to internal stakeholders.
Requirements
- 4-6+ years of experience in influencer marketing, creator strategy, digital marketing, social media, or entertainment marketing.
- Deep understanding of the creator economy and major social platforms including TikTok, Instagram, YouTube, Snapchat, and emerging channels.
- Proficiency with social tracking platforms such as CreatorCore, Co-Brand etc.
- Proven experience developing creator campaigns with measurable business outcomes and performance-driven KPIs.
- Strong analytical skills with experience interpreting campaign data, ROI, CPMs, engagement metrics, and performance reporting.
- Established relationships within the creator, influencer, and agency ecosystem.
- Excellent communication, presentation, negotiation, and relationship management skills.
- Ability to manage multiple artist campaigns simultaneously in a fast-paced environment.
- Collaborative mindset with experience working cross-functionally across marketing, digital, advertising, and artist teams.
- Passion for music, internet culture, emerging trends, and digital storytelling.
Skills
- Influencer marketing
- Creator strategy
- Digital marketing
- Social media marketing
- Entertainment marketing
- Creator economy
- TikTok
- YouTube
- Snapchat
- Social tracking platforms (CreatorCore, Co-Brand)
- Data analysis
- ROI analysis
- CPM analysis
- Engagement metrics
- Performance reporting
- Relationship management
- Presentation skills
- Negotiation skills
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $63,010 - $145,000
Benefits
- Comprehensive medical, dental, and vision coverage
- 100% coverage for out-patient in-network mental health services
- Fertility coverage
- Wellbeing reimbursements (up to $720/year)
- Student Loan Repayment Assistance
- Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of contributions
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays
- Generous paid parental leave
About the Company
- We are UMG, the Universal Music Group. We are the world’s leading music company.
- In everything we do, we are committed to artistry, innovation and entrepreneurship.
- We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.
Equal Opportunity
- Universal Music Group is an Equal Opportunity Employer.
- We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
- Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.