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About the Role

EG Media & Sponsorships is seeking a media expert to join the Strategy & Integrated Planning & Agency Management team, owning the end-to-end media process in the UK, France, Sweden, Denmark and Norway for Expedia Group brands. In this role, you will act as the market media lead, overseeing media agency relationships and partnering closely with the in-house digital team to develop local strategies, plans, and executions that deliver against brand and business objectives. You will be responsible for the flawless execution, optimisation, and reporting of media activity, and for representing their market in global workstreams.

Responsibilities

Own the day-to-day and strategic relationship with the local media agency, including senior leadership engagement.
Set clear expectations on ways of working, escalation paths, and decision rights.
Foster a high performance partnership that balances constructive challenge and collaboration, addressing performance issues proactively.
Ensure the agency is engaged early and throughout the process so they can influence direction and are fully up to speed ahead of briefs.
Define and agree KPIs with the agency aligned to the brand measurement framework, and hold them accountable for delivery, optimisation, and results.
Accountable for management of agency invoices including accruals and management of non-working costs associated with the market.
Supervise the agency’s development of local market media strategies and detailed channel plans, ensuring they ladder into global media strategies.
Coordinate in-house digital channel leads to input tactical recommendations into the local market media strategy and construct detailed channel plans that integrate with agency outputs.
Ensure the in-house digital team is embedded in the agency strategy and planning process, initiating and supporting interactions as needed.
Review and challenge media strategies to ensure they are insight led, evidence based, and effective.
Manage the provision of specs and deliverables for agency-managed media channels.
Act as the primary point of contact and “voice” of the market surfacing local opportunities, risks, and updates.
Represent the market in relevant forums and working groups, involving channel specialists where appropriate.
Work closely with the Sponsorships team to ensure media and sponsorship activity is fully integrated and maximises the impact of brand investment.
Oversee the end-to-end media planning and activation process in-market, ensuring the agency delivers on time, on brief, and to agreed quality standards.
Remove blockers and clarify priorities to keep delivery on track.
Ensure robust measurement strategies and frameworks are built into all activity and consistently applied.
Translate reporting into clear insights and actionable recommendations.
Drive test and learn agendas in partnership with the agency and internal teams, ensuring learnings are shared across markets and embedded into future planning.

Requirements

4+ years in a media related role within an agency or client team
Established understanding of media agency operations.
Deep knowledge of media market dynamics and broad understanding of media channel capabilities.
Excellent communication, analytical, and problem-solving abilities.
Strong consultative and stakeholder management skills, with the ability to influence at all levels.
Assertive with strong organisational skills with the ability to prioritise multiple assignments and drive them to completion.

Skills

Media planning
Integrated media strategy
Agency management
Stakeholder management
Communication
Analytical skills
Problem-solving
Organisational skills

Location

UK
France
Sweden
Denmark
Norway

Work Type

6-month FTC
Flexible work model

Experience Level

Senior

Benefits

Full benefits package
Exciting travel perks
Generous time-off
Parental leave
Career development resources

About the Company

Expedia Group helps travelers explore the world, one journey at a time.
We are a global travel company powered by passionate people, trusted partnerships, and leading technology.
We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.
We foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform.
Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.
We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.