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About the Role
The Publicist will lead the development and execution of media and influencer strategies for Global, W Network, Showcase, and STACKTV. This role involves leading media and influencer relations, writing press materials, coordinating publicity events, securing coverage, and collaborating with cross-functional teams to maximize audience engagement and brand awareness.
Responsibilities
- Develop and execute creative, strategic communications plans for designated series, ensuring alignment with Corus’ overall business objectives
- Lead publicity efforts including media pitching, and the coordination and execution of press junkets and influencer programs
- Oversee and draft publicity materials including press releases, key messaging documents, press kits, presentations, and reports
- Develop and manage relationships with internal stakeholders, production partners, international distributors, and unit publicists
- Build and maintain strong relationships with media locally, nationally, and internationally, as well as with key social influencers
- Manage event planning related to publicity initiatives across the portfolio
- Support issues and crisis communications as required
- Collaborate with cross-functional teams to ensure innovative, fully integrated campaigns for priority networks and series
- Represent the Publicity team in cross-functional meetings and clearly communicate strategies and results to internal audiences
- Provide publicity support for additional business priorities as required
- Lead or support special projects tied to broader departmental initiatives
Requirements
- Undergraduate degree in Public Relations, Communications, or a related field
- Passionate and knowledgeable about the Canadian broadcasting and media industries
- Minimum of 3–5 years of experience in media relations, publicity, or communications, preferably within entertainment, broadcasting, or an agency environment
- Superior written and verbal communication skills
- Experience with talent relations considered an asset
- Strong strategic planning skills with the ability to connect publicity efforts to overall business goals
- Proven track record of executing out-of-the-box ideas and securing strong, multi-platform media coverage
- Ability to build and maintain effective relationships with key internal and external stakeholders
- Established relationships with entertainment media across print, TV, radio, and digital platforms (including influencers)
- Detail-oriented with the ability to manage multiple projects under tight deadlines in a fast-paced environment
- Strong interpersonal and collaboration skills
- Self-starter who is solutions-focused, results-driven, adaptable, and flexible
- Strong technical proficiency, including MS Office and tools such as Benchmark, WordPress, MRP, Cision, Canva, or similar platforms
Skills
- Media relations
- Publicity
- Communications
- Entertainment industry knowledge
- Broadcasting industry knowledge
- Agency experience
- Written communication
- Verbal communication
- Talent relations
- Strategic planning
- Media coverage
- Relationship building
- Influencer relations
- Event planning
- Issues management
- Crisis communications
- Cross-functional collaboration
- MS Office
- Benchmark
- WordPress
- MRP
- Cision
- Canva
Location
- Toronto, Ontario
Work Type
- Full-Time
- Hybrid
Experience Level
- 3-5 years
Education Level
- Undergraduate degree in Public Relations, Communications, or a related field
About the Company
- At Corus Entertainment, we’re shaping the future of media in Canada—home to the country’s biggest hits, most trusted news, and greatest value.
- Our mission is simple: to create engaging content, connect with audiences wherever they are, and drive meaningful growth.
- Guided by our values—Think Boldly, Make a Positive Impact, Win as a Team, and Own the Outcome—we bring creativity and collaboration to everything we do.
- If you’re ready to make an impact, there’s a place for you at Corus.
Equal Opportunity
- Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities.
- We want our workforce to reflect the full diversity of communities across Canada.
- We are committed to providing an accessible experience for candidates of all abilities. Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com.