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About the Role

Zinc’s Content & Authority squad is seeking its first Lifecycle Marketing Manager to own CRM systems and journeys that progress contacts from Subscriber to MQL and beyond.

Responsibilities

• Build and maintain nurture segmentation, workflows, and automations.
• Keep lists clean, contacts healthy, and documentation sound.
• Design and set up emails (one-off and automated) using self-created HTML templates.
• Collaborate with marketing, account management, and enablement/service specialists on scalable lifecycle campaign strategy.
• Write, build, deploy, and refine lifecycle email programs with ownership and reader experience in mind.
• Manage the operational aspects of one-off customer email communications for essential product or legal updates, coordinating sequencing and distribution.
• Define, track, and report on key performance indicators (KPIs) for each program, including open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates.
• Implement A/B testing as standard practice for subject lines, content, send cadence, and calls-to-action (CTAs).
• Translate data into clear, contextual recommendations and advocate for changes based on findings.
• Audit HubSpot, document list hygiene issues, and initiate a remediation plan within the first 90 days.
• Launch or rebuild at least one nurture program with a clear measurement framework within the first 90 days.
• Own a functioning lifecycle program across at least two journey stages (e.g., Subscriber → MQL, onboarding) within 6 months.
• Ensure A/B testing is standard practice and demonstrate changes made based on test results within 6 months.
• Monitor and maintain deliverability health metrics (bounce rate, spam complaint rate, sender reputation) within acceptable thresholds within 6 months.
• Achieve measurable quarter-on-quarter improvements in email-influenced MQL volume and stage-progression rates within 12 months.
• Ensure lifecycle programs are documented, scalable, and understood by cross-functional stakeholders within 12 months.
• Act as a trusted partner to sales, account management, and product teams, proactively communicating CRM changes and their implications within 12 months.

Requirements

• Used HubSpot as your CRM.
• Proven experience building programs from scratch in a CRM, lifecycle, or retention marketing role within B2B SaaS.
• Strong copywriting skills with a portfolio of high-performing email work.
• Working knowledge of email deliverability, including authentication, sender reputation, and list hygiene.
• Conscientious approach to building, noting limitations, watch-outs, and recent changes impacting flow design logic.
• Awareness of the impact of CRM work on cross-functional colleagues and a desire to help them understand changes.
• Calm, proactive communication style with stakeholders at all levels and departments.
• Interest in the campaigns, assets, and messaging being developed by the team.
• Interest in the evolution of AI in marketing.

Skills

• HubSpot CRM
• Lifecycle Marketing
• Retention Marketing
• B2B SaaS Marketing
• Copywriting
• Email Marketing
• A/B Testing
• Data Analysis
• Email Deliverability
• HTML Templating

Location

• Zinc - London

Work Type

• Full Time

Experience Level

• Senior

Salary/Compensations

• £70,000 - £88,800 / year

Benefits

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials
• Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries

About the Company

• Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring.