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About the Role

As the Consumer Marketing Lead for North America, you will accelerate consumer demand across the US and Canada while building a sustainable, world-class brand. You will act as a strategic right-hand to the Head of Marketing for North America, owning the overarching consumer marketing engine and defining a new category of marketplaces. You are a creative marketer who isn't afraid to push boundaries, backed by data fluency and execution. As an exceptional people leader, you will directly manage and mentor a high-performing B2C marketing team.

Responsibilities

Shape, define, and roll out the comprehensive B2C and brand strategy for North America.
Lead the development of consumer-facing content and storytelling, conceptualizing innovative campaigns.
Develop, apply, and test growth marketing tactics to optimize user acquisition, frequency, and marketplace density.
Directly lead, mentor, and inspire the local B2C team to deliver exceptionally creative and high-quality work.
Foster a high-performance culture within your pod, encouraging autonomy, continuous experimentation, and accountability.
Deliver outstanding integrated marketing communications across multiple consumer touchpoints.
Partner seamlessly within a global matrix organization to obtain support, localize tools, and champion North American innovation.
Collaborate with the Partner Marketing team to support co-marketing initiatives.
Leverage data, consumer research, and brand tracking metrics to understand consumer segments and optimize marketing activities.
Audit campaign health, user lifecycle journeys, and acquisition costs to prioritize high-impact marketing initiatives.

Requirements

6+ years of experience in consumer marketing with a proven track record of full-funnel consumer demand generation, acquisition, and retention.
Experience within a high-growth app or mobile-first marketplace environment is highly preferred.
Minimum 2–3 years of people management experience leading and developing multi-disciplinary marketing teams.
Ability to design an overarching brand strategy, align global frameworks, and push teams to deliver boundary-breaking creative work.
Strong data-driven mindset with a proven track record of using complex data, market research, and testing frameworks.
Excellent collaboration skills with experience navigating global organizations, obtaining stakeholder buy-in, and managing multiple cross-functional relationships.
Proven track record of operating in a fast-evolving, high-growth organization, with the ability to prioritize resources and adapt quickly.

Skills

Consumer Marketing
Brand Strategy
Growth Marketing
Team Leadership
Integrated Marketing Communications
Data Analysis
Market Research
Collaboration
Agility
Prioritization

Location

NYC hub

Work Type

Hybrid
Remote
Onsite

Experience Level

6+ years
2-3 years people management

Salary/Compensations

$106,800 - $150,000

Benefits

Agility & Autonomy
Modern Hybrid Model (3x a week in office)
Global Mobility (work abroad for up to 30 days/year)
20 days paid vacation
Paid volunteer time
Comprehensive paid parental leave
100% employer-paid medical (EPO), dental, and vision
Employee Assistance Program (EAP)
Monthly ClassPass credits
Bike mobility program
401(k) program with employer match
Global Connectivity through ERGs
Vibrant Workspace with snacks and coffee
Regular team celebrations

About the Company

Too Good To Go's mission is to inspire and empower everyone to fight food waste together.
We are building a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way.
We believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

Equal Opportunity

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
If you need reasonable accommodation at any point in the application or interview process, please let us know.