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About the Role

Trinity Management, LLC is seeking a creative, organized, and collaborative Marketing Specialist to support our growing portfolio of affordable, mixed-income, and market-rate apartment communities throughout the Northeast. In this role, you'll partner with various departments to develop marketing strategies that drive occupancy, support new community lease-ups, strengthen our brand, and create engaging experiences.

Responsibilities

Develop and execute marketing campaigns that support occupancy goals across our portfolio.
Create and maintain marketing materials including brochures, flyers, signage, presentations, email campaigns, digital advertisements, and other branded collateral.
Manage and update community websites, ensuring content is accurate, engaging, and aligned with company branding.
Coordinate online apartment listings across multiple rental websites and Internet Listing Services (ILS).
Support corporate events, employee recognition programs, regional meetings, and the company's Annual Conference through planning, vendor coordination, communications, and event execution.
Partner with our Social Media Manager to develop engaging content for corporate branding, employee engagement, lease-up campaigns, and community marketing.
Lead the marketing efforts for new apartment community lease-ups from pre-construction through stabilized occupancy.
Develop lease-up marketing plans, advertising strategies, project timelines, and budgets.
Coordinate branding, logos, websites, photography, signage, leasing office materials, and grand opening events for new developments.
Work closely with Compliance and Leasing teams to ensure marketing initiatives comply with Fair Housing, LIHTC, HUD, and state agency requirements.
Coordinate Affirmative Fair Housing Marketing Plans (AFHMPs) and outreach efforts designed to reach diverse communities.
Monitor marketing performance, traffic, application volume, and occupancy trends while adjusting strategies as needed.
Conduct market research and competitive analysis to support leasing strategies and new development opportunities.
Prepare marketing reports and performance metrics for leadership.
Stay informed on emerging marketing trends and recommend innovative ideas to improve results.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
4–6 years of marketing experience, preferably within multifamily housing, property management, real estate development, or a related industry.
Experience supporting affordable housing, mixed-income communities, or LIHTC properties is highly preferred.
Experience managing lease-up marketing for new developments is a plus.
Strong understanding of digital marketing, website management, email marketing, SEO, social media, and online advertising.
Familiarity with Fair Housing guidelines and affordable housing marketing practices.
Excellent communication, organization, and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft Office; experience with Canva, Constant Contact, Adobe Creative Suite, RentCafe, Yardi CRM, or similar platforms is a plus.

Skills

Digital marketing
Website management
Email marketing
SEO
Social media
Online advertising
Fair Housing guidelines
Affordable housing marketing practices
Communication
Organization
Project management
Microsoft Office
Canva
Constant Contact
Adobe Creative Suite
RentCafe
Yardi CRM

Location

Boston, MA

Work Type

Hybrid
Full-Time

Experience Level

4-6 years

Education Level

Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits

Hybrid work schedule with 2 work-from-home days per week
Competitive salary
Cell phone reimbursement
15 days of Paid Time Off (PTO)
Paid company holidays
Your birthday off
Medical, dental, and vision benefits beginning on your first day of employment
401(k) retirement plan
Tuition reimbursement
Professional development and continuing education opportunities
Opportunities for career growth within a growing organization

About the Company

Trinity Management, LLC is seeking a creative, organized, and collaborative Marketing Specialist to support our growing portfolio of affordable, mixed-income, and market-rate apartment communities throughout the Northeast.
At Trinity Management, our employees are at the heart of everything we do. We foster a collaborative and supportive environment where team members have opportunities to grow their careers while making a positive impact on the communities we serve.
Join Trinity Management and become part of a team dedicated to providing exceptional housing experiences and strengthening the communities we serve.