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About the Role
The Community Service Society of New York (CSS) seeks a Marketing Manager to oversee the marketing operations, consumer outreach campaigns, partner communications, analytics, and digital engagement efforts for the Education Debt Consumer Assistance Program (EDCAP). This role is key to increasing awareness, utilization, and impact of EDCAP services across New York State.
Responsibilities
- Lead strategy, implementation, and optimization of marketing automation systems, intake processes, outreach workflows, and partner communications.
- Manage planning, execution, and optimization of multi-channel marketing campaigns across email, SMS, direct mail, social media, and digital advertising.
- Develop and maintain analytics dashboards, reports, and performance metrics; monitor campaign effectiveness and recommend data-driven improvements.
- Collaborate with program staff, external partners, and vendors to develop, adapt, and distribute marketing, educational, and co-branded communications materials.
- Oversee EDCAP's digital presence, including website content management, SEO, social media coordination, and user engagement.
- Manage paid media campaigns, including budgeting, conversion tracking, reporting, and optimization.
- Coordinate marketing calendars, communications schedules, and project timelines.
- Perform other duties as assigned in support of EDCAP's marketing, communications, and outreach objectives.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field required; advanced degree preferred.
- Two to five years of experience in marketing operations, marketing automation, digital marketing, communications, customer relationship management, or a related field.
- Experience with marketing automation platforms, CRM systems, digital advertising platforms, and marketing analytics tools (e.g., ActiveCampaign, Salesforce, Google Analytics, WordPress, Canva, or similar platforms) preferred.
- Demonstrated experience managing marketing campaigns, outreach initiatives, and digital communications, including social media, website content, and email marketing.
- Strong analytical, organizational, and project management skills, with the ability to manage multiple priorities and use data to inform marketing strategies and measure performance.
- Excellent written, verbal, and digital communication skills, with the ability to collaborate effectively with internal teams, partners, vendors, and stakeholders.
Skills
- Marketing automation
- Digital marketing
- Communications
- Customer relationship management
- Marketing analytics
- Social media
- Website content management
- Email marketing
- SEO
- Project management
- Data analysis
Location
- New York State
Work Type
- Hybrid
Experience Level
- 2-5 years
Education Level
- Bachelor's degree
Salary/Compensations
- $85,000.00 to $95,000.00
Benefits
- Health coverage
- Dental coverage
- Vision coverage
- Life insurance
- AD&D insurance
- Long-term disability insurance
- Annual performance-based bonus
- 403b retirement savings plan
- Defined benefit retirement plan
- Flexible spending accounts
- Commuter benefits plan
- EAP
- Robust paid time off policy
About the Company
- The Community Service Society of New York (CSS) has worked with and for New Yorkers since 1843 to promote economic opportunity and champion an equitable city and state.
- CSS powers change through a strategic combination of research, services, and advocacy to make New York more livable for people facing economic insecurity.
- By expanding access to health care, affordable housing, employment, debt assistance, and more, CSS makes a tangible difference in the lives of millions.
- Through its Program Services Department, CSS operates the Education Debt Consumer Assistance Program (EDCAP), a nationally recognized initiative that helps students, graduates, and families navigate higher education financing and student loan repayment.
- EDCAP provides free counseling and assistance to borrowers seeking help with repayment options, loan forgiveness programs, default prevention, financial aid issues, and other education debt concerns.
Equal Opportunity
- CSS is an Equal Employment Opportunity/Affirmative Action employer.
- We do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military status, or any other characteristic protected by applicable federal, state, or local law.
- CSS complies with all applicable federal, state, and local laws governing employment, recruitment, and hiring.