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About the Role

We are seeking a Global Head of Analytics to lead a critical practice within our business. This senior leadership role involves managing a global team of approximately 80 individuals across various analytics disciplines. You will be responsible for understanding performance drivers, spearheading creative effectiveness solutions, and demonstrating the value of creative marketing components. The role sits at the intersection of creativity, technology, and data, collaborating with Brandtech colleagues to leverage AI and enhance our proprietary Gen AI platform, Pencil.

Responsibilities

Lead and develop the global analytics practice.
Provide leadership to a globally distributed team of ~80 analysts and insight specialists.
Build and sustain a high-performance, collaborative team culture.
Define and continuously evolve OLIVER's analytics methodologies, tools, and frameworks.
Ensure the team has the engineering capability to integrate data sources and build automated solutions at scale.
Champion data and insight as a strategic differentiator.
Own the analytics revenue line, accountable for delivering 10% year-on-year growth.
Identify and develop new commercial opportunities.
Work with senior client stakeholders to demonstrate and quantify the value of data-led decision-making.
Act as a senior analytics partner and thought leader for key clients.
Drive meaningful improvement in client satisfaction, targeting a five-point improvement in client NPS in year one.
Partner with data and technology leaders to co-develop proprietary data products and analytics capabilities.
Package and position Brandtech's data assets in compelling and value-driving ways.
Lead the scaling of OLIVER's Gen AI-enabled data products.
Scale OLIVER's creative effectiveness measurement approach into a differentiating, client-facing capability.
Play a central role in ensuring Pencil, Brandtech's proprietary Gen AI platform, is optimally enabled by data and insight.
Stay at the frontier of Gen AI developments relevant to marketing analytics.
Work with OLIVER's wider leadership team to embed AI-powered insight into client workflows and content ecosystems.
Build strong relationships with Brandtech Group data leaders, contributing to group-wide thinking on data strategy and product development.
Lead thinking on how media, creativity, and data come together.
Sets the AI strategy for the analytics discipline across OLIVER's global portfolio.
Develops AI capability across teams and client offerings.
Embeds AI-powered insight into client workflows at scale.
Leads governance and quality standards for AI-assisted analytics across the practice.
Contributes thought leadership on AI's role in data, creativity, and marketing.
Accountability for the analytics revenue line and year-on-year growth targets.
Experience building and presenting commercial propositions from data and insight capabilities.
P&L management experience across multiple markets or business lines.
Track record of presenting financial performance to executive and board-level stakeholders.

Requirements

Significant senior leadership experience in analytics, data strategy, or a related discipline, ideally within a creative or media agency, platform, or technology business.
A track record of building and scaling high-performing, multi-disciplinary analytics teams in a global or multi-market context.
Demonstrable success growing revenue and commercialising data or insight propositions.
Experience developing and launching data products or insight tools, ideally in collaboration with technology partners.
Deep familiarity with the marketing analytics landscape: performance measurement, audience insight, social listening, search, paid social, and creative effectiveness.
Exceptional strategic thinking — the ability to connect data to business outcomes.
Strong commercial instincts: experienced in identifying, shaping, and closing revenue opportunities.
Outstanding communication and storytelling skills.
Ability to lead and inspire distributed, culturally diverse teams across multiple time zones.
Experienced in navigating and influencing complex, matrixed organisations.
Genuine fluency in Gen AI and its applications in marketing and data — including hands-on experience building agents and agentic workflows.
Formal qualifications are welcome but not required. Equivalent experience counts.

Skills

Analytics
Data Strategy
Audience Insight
Creative Performance Analytics
Social Listening
Measurement
Search Marketing
Paid Social
AI Technology
Gen AI
Data Products
Insight Tools
Performance Measurement
Creative Effectiveness
Commercial Propositions
P&L Management

Location

London, United Kingdom

Work Type

Hybrid

Experience Level

Senior Leadership

Education Level

Equivalent experience counts

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.