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About the Role
This role involves strategic campaign management, focusing on performance and branding through complex programmatic campaigns. You will be responsible for budget control, performance analysis, technology implementation, and market trend analysis within the programmatic advertising and media space.
Responsibilities
- Strategic campaign management: Independent planning, execution, and optimization of complex programmatic campaigns (Display, Video, CTV, DOOH, Audio) with a focus on performance and branding.
- Budget responsibility: Control and management of large advertising budgets and ensuring adherence to defined KPIs.
- Optimization and performance analysis: Continuous optimization of campaigns based on data-driven insights, creation of in-depth performance reports, and development of strategic recommendations.
- Technology implementation: Responsibility for implementing advanced tracking and AdTech solutions to measure campaign success and increase efficiency.
- Market and trend analysis: Proactive analysis of new trends and technologies in programmatic advertising and media to promote innovative campaign approaches.
Requirements
- Several years of professional experience in Media Activation with a focus on Programmatic Advertising.
- Experience with DSPs: Profound knowledge and practical experience in using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
- Excellent analytical skills: Strong ability in KPI interpretation and deriving data-driven optimization strategies.
- Technical understanding: Expertise in implementing and using tracking systems and experience with advanced AdTech tools.
- Language skills: Good English skills, both written and spoken, for working in an international environment.
Skills
- Programmatic Advertising
- DSP (DV360, The Trade Desk, Amazon DSP)
- AdTech Solutions
- Data Analysis
- KPI Interpretation
- Tracking Systems
- Performance Optimization
- Budget Management
- Strategic Planning
Location
- Berlin
- Düsseldorf
- Frankfurt am Main
- Hamburg
- Munich
Work Type
- Hybrid
- Worldwide work possible (up to 6 weeks per year)
- Flexible working hours
Experience Level
- Several years of professional experience
Benefits
- Digital learning platform
- Individual career prospects and structured development
- Extensive national and international development programs
- Open feedback culture with structured performance management
- Mentoring program
- Work from anywhere (up to 6 weeks per year)
- Hybrid work model
- Flexible working hours
- Company childcare for emergencies
- Subsidy for Deutschlandticket and BusinessBike
- Overtime compensation
- 30 days of vacation plus additional special leave days
- Agency sports
- Mental Health Program and Working with Cancer Policy
- Diversity, Equity & Inclusion initiatives
- Sustainability Squad
- Social Projects
- Welcome Week
- Buddy Program
- Intensive onboarding
About the Company
- Publicis Media is the world's second-largest media agency network and part of the French communication group Publicis Groupe.
- As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries.
- Additionally, central specialist teams at Publicis Media support the agencies' clients in the areas of Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.
Equal Opportunity
- We value diversity and are excited to learn how your previous experience could enrich our team.