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About the Role

The AFH Commercial & Operations Lead coordinates the transformation and acceleration of the Away From Home business through a unified, insight-driven, and execution-focused system approach. This role executes the end-to-end AFH strategic agenda, ensuring the Company and bottler operate against a single, aligned 360 Integrated Activation plan to drive availability, incidence, outlet penetration, equipment productivity, and profitable growth across all AFH segments. Key responsibilities include leading commercial execution excellence, accelerating system capabilities to predictive, insight-led, and value-driven models, and developing a customer-segmented equipment strategy for AFH.

Responsibilities

Input the creation of ABP and long range AFH strategies, translating them into integrated roadmaps.
Lead high impact strategic initiatives, including RTM design, recruitment channel expansion, category development, omnichannel execution, and data driven customer planning.
Act as the senior system integrator and influencer, aligning stakeholders behind a unified AFH growth agenda.
Lead commercial execution excellence for the AFH business, accelerating system capabilities to predictive, insight-led, and value-driven models.
Lead the development of a segmented equipment strategy, ensuring systemwide implementation with bottlers.
Embed RGM, financial modelling, and scenario planning into AFH decisions.
Own system AFH channel performance, jointly setting and monitoring system performance KBIs.
Lead mitigation and acceleration actions to deliver BP volume, revenue, and share targets.
Govern AFH performance routines, ensuring they are insight driven, action oriented, and forward looking.
Maintain a predictive view of the competitive, channel, and regulatory environment.
Embed data, analytics, and AI across the AFH operating model.
Leverage advanced analytics and AI to identify incremental revenue, margin, and execution opportunities.
Champion a test–learn–scale culture, accelerating adoption of digital tools and analytics.

Requirements

Strong retail channel expertise, AFH preferred, with deep understanding of customer needs, RTM models, and execution levers.
Skills developed on either the supplier or buyer side.
Robust commercial, RGM, and financial skills, with experience using modelling and scenario planning.
Proven leadership in data-, digital- and AI-enabled transformation.
Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations.
Strategic and execution-focused leader, able to translate strategy into predictable, high-quality in-market delivery.
Exceptional communication and stakeholder management, with strong executive presence.
In-market experience preferred; franchise system or matrix leadership experience is beneficial.

Skills

Business Integrations
Business Planning
Channel Management
Communication
Execution Excellence
Market Dynamics
Negotiation
Revenue Growth Management
Value Chain Economics

Location

London, United Kingdom

Work Type

Full-time

Experience Level

Senior

About the Company

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.

Equal Opportunity

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.