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About the Role

As the Brand Marketing Specialist for HOKA, you will support the delivery of brand-consistent content and consumer experiences across owned platforms, including Social Media, CRM, HOKA.com, Retail and Membership. You will help bring the HOKA brand to life across the consumer ecosystem while driving engagement through partner activations, events, paid social and other acquisition channels.

Responsibilities

• Own the coordination of HOKA Europe’s social media channels, supporting content roll-out, community management and brand consistency across the region.
• Develop compelling and consistent brand experiences across social, CRM, HOKA.com, retail, membership and partner channels.
• Collaborate with creative, brand, retail, events, DTC, performance marketing and country teams to deliver integrated consumer experiences.
• Ensure all content, creative assets and communications align with established brand guidelines, content standards and consumer-first principles.
• Care for the customer journey by supporting personalised, localised and relevant brand experiences across Europe.
• Support membership initiatives, HOKA.com content development, campaign activation, reporting and insight-led optimisation activities.
• Lead day-to-day stakeholder coordination across agencies, freelancers and cross-functional teams to ensure excellent execution and brand expression.

Requirements

• Highly organised, detail-oriented marketer who can manage multiple projects.
• Comfortable coordinating across agencies, freelancers and cross-functional teams.
• Understands social media, content marketing, community management.
• Proactive, collaborative and eager to learn and grow within a regional brand team.
• Keen eye for detail, strong creative instincts and an interest in sport, running and culture.
• Experience in brand marketing, social media, content marketing or related consumer-facing roles.
• Hands-on experience with organic social media management, content production and UGC workflows is a plus.
• Experience coordinating with agencies, freelancers and cross-functional stakeholders.
• Experience in copywriting, proofreading and content review skills is a plus.

Skills

• Brand Storytelling
• Social Media
• Consumer Experience
• Content Marketing
• Community Management
• Copywriting
• Proofreading

Location

• London

Work Type

• Hybrid
• Flexible Working Environment

Experience Level

• Mid-level

Benefits

• Generous employee benefits package
• Health, wellness, and career development support
• 27 Days Holidays + Bank Holidays
• Half day Fridays (work permitting)
• Extras, discounts, perks & volunteering opportunities
• Global Mentorship Programme

About the Company

• At Deckers Brands we don’t just create shoes, we create lifestyles.
• We are about opportunity. Opportunity to create, to grow and to have an impact.
• We want all our people to be as successful as they can be, to reach their full potential.
• We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations.
• Our global team spans across our brands (UGG, HOKA, Teva and Koolabura by UGG).
• From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands.
• We’re about giving people the freedom to pursue their passions.
• We’re committed to helping them succeed; to become their best selves.
• We’re about more than work, the 9 to 5 or daily grind.
• We’re adventurous, spirited, unafraid of new challenges and willing to take chances.
• We are always ready to rally around a cause.
• We want all of our people to thrive - to reach their full potential and have fun while doing it.
• Deckers thrives when our people thrive.

Equal Opportunity

• Diversity and inclusion are key to our success.
• We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.
• We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.