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About the Role

This is a delivery-focused digital marketing role requiring strong analytical capability, hands-on channel expertise, and the ability to manage multiple campaigns simultaneously against clearly defined KPI targets. You will build operational implementation plans, manage channel budgets, ensure all tracking is in place, and report on performance. Collaboration with Sales, Strategy and Planning, Creative, and Data and Insights teams, as well as external agencies, is key to ensuring campaigns are strategically aligned, creatively effective, and continuously optimized. Success means campaigns delivered on time and on budget, KPI targets met or exceeded, and clear insights feeding back into future planning.

Responsibilities

Design and deliver integrated outbound marketing campaigns across website, email, PPC, SEO, display, and social, aligned to business objectives.
Build operational implementation plans including Gantt charts, time and action plans, content calendars, and budget trackers, ensuring adherence to timelines and budgets.
Ensure all tracking is in place across campaigns for accurate performance attribution.
Send timely, relevant communications through designated channels, optimizing effectiveness against KPIs.
Develop channel-level strategies to maximize relevant traffic, lead generation, and conversion.
Analyze previous campaign performance to generate optimization recommendations and implement changes.
Contribute to a culture of testing and metrics-driven decision-making.
Deliver the content calendar across email, social, digital marketing, and other designated channels.
Ensure all marketing collateral, email communications, website content, and digital assets are proofed, on-brand, and compliant with brand guidelines.
Capture relevant and timely data, including onsite and post-show surveys, registration forms, and industry research.
Provide pre-agreed performance reports during and post campaign, covering channel effectiveness and ROI.
Share relevant insights with the Marketing Manager to identify revenue opportunities and support strategic decision-making.
Collaborate with Sales, Strategy and Planning, and Marketing leads to intake regional campaign strategies, audience profiles, and KPIs.
Partner with Creative teams to ensure assets meet performance marketing plan requirements.
Maintain clear communication on deliverables, expectations, and timelines with internal teammates and external agency and platform partners.
Work confidently alongside the client's other external agencies and partners as an integrated team member.
Manage channel-level budget tracking and spend adherence throughout campaign delivery, flagging variances and risks promptly.
Support channel annual planning with data-backed input on budget allocation and performance forecasting.
Raise purchase orders and support invoice processing as required, escalating discrepancies accurately and on time.

Requirements

Strong working knowledge across SEO, PPC, data analytics, email marketing, social, website CMS, and display, with demonstrated ability to manage and optimize each channel against performance KPIs.
Track record of designing and delivering integrated digital marketing campaigns in a B2B environment, with clear accountability for lead generation and conversion outcomes.
Experience working with email marketing platforms such as Eloqua or equivalent, and CMS systems such as Drupal or equivalent.
Proficiency with marketing analytics and reporting platforms like Google Analytics or Adobe Analytics, with the ability to translate data into actionable optimization strategies.
Experience with database development, segmentation, and advanced audience targeting.
Demonstrated ability to produce clear, concise campaign performance reports and articulate complex data straightforwardly for varied stakeholder audiences.
Proven ability to manage multiple concurrent campaigns in a fast-paced, deadline-driven environment, with strong attention to detail across tracking, quality control, and budget adherence.
Experience building and maintaining operational implementation plans including Gantt charts, content calendars, and budget trackers.
Comfortable working autonomously alongside client teams and third-party agencies, maintaining high standards.
Strong written and verbal communication skills, able to maintain clear expectations and timelines with internal and external stakeholders across complex, multi-agency environments.
Experience integrating into a client-side team while delivering high-standard agency-quality service.
B2B digital marketing experience is required, particularly in environments where lead generation and conversion are primary campaign objectives.
Experience in events, media, or a similarly audience-focused industry is an advantage.
Familiarity with working across client-embedded or Digital Centre of Excellence models is beneficial.
Experience supporting campaign-level budget tracking and spend management, including purchase orders and invoice processing.
Proficiency with Gen AI tools relevant to digital marketing, including tools for campaign planning, copy and content drafting, performance reporting, data analysis, and workflow management.
Experience building personal AI-assisted workflows to improve campaign efficiency and reduce manual reporting workload.
Agentic approach to campaign and channel management challenges: able to break complex briefs down into clear workstreams, identify efficient execution paths, and deliver consistently against KPIs.
Ability to critically evaluate AI-generated outputs and apply strong analytical and editorial judgment.
Experience in the events, exhibitions, or live experience industry.
Familiarity with Saudi Arabian or Middle Eastern market contexts.
Experience managing database development and audience segmentation at scale.
Formal qualifications are welcome but not required; equivalent experience is accepted.

Skills

SEO
PPC
Data Analytics
Email Marketing
Social Media Marketing
Website CMS
Display Advertising
Eloqua
Drupal
Google Analytics
Adobe Analytics
Database Development
Audience Segmentation
Gantt Charts
Content Calendars
Budget Trackers
Gen AI Tools
Campaign Planning
Content Drafting
Performance Reporting
Workflow Management
B2B Digital Marketing
Lead Generation
Conversion Optimization
Events Marketing
Media Marketing
Client-Embedded Models
Digital Centre of Excellence
Budget Management
Purchase Orders
Invoice Processing
Saudi Arabian Market
Middle Eastern Market

Location

London, United Kingdom

Work Type

6 month FTC
Hybrid

Experience Level

Senior

Education Level

Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.