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About the Role
Trusted Shops is seeking an Organic Marketing Manager to drive sustainable growth for its B2B business through SEO and emerging AI search channels. This role involves close collaboration with cross-functional teams to maximize visibility across traditional and AI-driven search environments, with success measured by impact on pipeline and revenue, and improved brand visibility.
Responsibilities
- Own B2B SEO and organic growth strategy across the buyer journey, driving organic traffic, conversion optimization, and pipeline/revenue growth.
- Optimize crawlability, indexing, site architecture, Core Web Vitals, and structured data in partnership with Product and Engineering.
- Increase visibility across AI-generated search results and LLMs by monitoring AI citations, brand mentions, and discoverability opportunities.
- Build reporting frameworks and dashboards using GA4, Google Search Console, Looker Studio, and SEO tools to derive actionable insights.
- Collaborate with Product, Engineering, Content, and Marketing teams to implement SEO initiatives and align strategies with business goals.
Requirements
- 3+ years of experience in SEO, Organic Growth, or Digital Acquisition, ideally within B2B, SaaS, or other high-growth digital businesses.
- Proven track record of driving organic traffic, pipeline generation, and revenue growth through organic acquisition.
- Strong technical SEO expertise, including technical audits, indexing, site architecture, Core Web Vitals, and structured data.
- Hands-on experience with SEO and analytics tools, including GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and Looker Studio.
- Familiarity with AI search and Generative Engine Optimization (GEO) is a strong advantage.
- English and German at native speaker level.
Skills
- SEO
- Organic Growth
- Digital Acquisition
- B2B
- SaaS
- Technical SEO
- Core Web Vitals
- Structured Data
- GA4
- Google Search Console
- Screaming Frog
- SEMrush
- Ahrefs
- Looker Studio
- AI Search
- Generative Engine Optimization (GEO)
Location
- Cologne (hybrid)
- Berlin (remote)
Work Type
- Permanent Contract
- Full-time
- Hybrid
- Remote
Experience Level
- 3+ years
Benefits
- Hybrid work
- Flexible remote work
- Workation (within EU, Iceland, Liechtenstein or Norway)
- 28 vacation days
- 2.5 additional days off at Christmas, New Year's Eve and Carnival
- Buddy program
- Individual learning & development opportunities (internal & external trainings, e-learnings)
- Events (Team Events, Unit Events, etc.)
- Health Pass (free online and offline sports, fitness, and health courses)
- Permanent contract
About the Company
- Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe.
- Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform.
- Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.
Equal Opportunity
- At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity.
- Trusted Shops is clearly committed to diversity and against discrimination.