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About the Role

The Senior Director, Public Affairs, Germany shapes the external environment to enable sustainable, responsible growth for The Coca-Cola Company and the Coca-Cola system in one of Europe OU’s highly visible and regulated markets. Operating at the intersection of public policy, reputation, and sustainability, this role defines and executes a forward-looking public affairs strategy that protects our license to win and advances consumer centric, evidence based outcomes.

Responsibilities

Define and deliver the Germany public affairs strategy aligned to Europe OU priorities, commercial plans, and long-term license to win.
Shape clear positions on priority issues (e.g., packaging & circularity, nutrition & sugar reduction, responsible marketing/advertising, fiscal measures, climate & sustainability), grounded in evidence and consumer impact.
Anticipate regulatory developments externally; convert signals into risk/opportunity assessments and strategic recommendations for senior leadership.
Lead high impact engagement with government, regulators, trade associations, NGOs, academia, and community leaders, representing the Coca-Cola system with credibility and clarity.
Establish a disciplined stakeholder mapping, prioritization, and engagement cadence across the system; ensure consistent positions and messages.
Build coalitions and partnerships that influence policy outcomes and unlock shared value for consumers, customers, and communities.
Partner with Communications to deliver integrated external narratives that strengthen and differentiate Coca-Cola’s reputation in Germany.
Provide strategic oversight and readiness for issues and crises; serve as a senior spokesperson when appropriate.
Ensure communications are values led, timely, culturally resonant, and aligned to system positions.
Localize Europe OU sustainability strategy for Germany; operationalize commitments across packaging circularity, climate, water, and responsible marketing.
Direct philanthropic and community investments (e.g., The Coca-Cola Foundation) to drive measurable social and environmental outcomes aligned to CSR priorities.
Embed sustainability considerations into policy advocacy and commercial planning with bottling partners and cross functional teams.
Connect external affairs to portfolio, packaging, and route-to-market choices; inform business planning with policy scenarios.
Ensure alignment with bottling partners on advocacy, messaging, and sustainability priorities to support customer value creation.
Translate external insights for the Franchise leadership team and Europe OU stakeholders to enable fast, high quality decisions.
Uphold governance, compliance, and transparency standards across all public affairs activities.
Set OKRs/KPIs for policy influence, reputation strength, stakeholder trust, and sustainability impact; report progress with discipline.
Manage budgets, agencies, and resources to maximize impact and ROI.
Foster a culture of collaboration, learning, and accountability across PACS and the broader system.
Coach senior leaders on external positioning and complex stakeholder dynamics.

Requirements

Bachelor’s degree in Public Affairs, Political Science, Communications, Environmental Science, or related field; Master’s degree preferred.
10+ years’ progressive experience in public policy/public affairs, government relations, sustainability, and/or corporate communications.
Deep understanding of the political, policy, and regulatory landscape across the countries; strong network across government, regulators, and industry bodies.
Proven track record shaping policy outcomes and leading senior level stakeholder engagement on issues such as packaging & circularity, nutrition & public health, climate, and responsible marketing.
Demonstrated excellence in issues/crisis leadership, reputation management, and media/spokesperson work.
Strong business acumen with the ability to connect policy choices to consumer impact, commercial outcomes, and system value creation.
Experience leading teams, agencies, and cross functional/matrix stakeholders; adept at influencing without authority.
Skilled in stakeholder mapping, evidence based advocacy, and insight driven strategy; comfortable with data, research, and measurement.
Local language fluency to influence stakeholders will be critical.

Skills

Public Policy
Public Affairs
Government Relations
Sustainability
Corporate Communications
Stakeholder Engagement
Reputation Management
Issues Management
Crisis Leadership
Media Relations
Spokesperson
Business Acumen
Team Leadership
Agency Management
Cross-functional Collaboration
Influencing
Stakeholder Mapping
Evidence-based Advocacy
Insight-driven Strategy
Data Analysis
Research
Measurement

Location

Germany
BERLIN

Work Type

Full-time

Experience Level

Senior Director
10+ years

Education Level

Bachelor's degree
Master's degree preferred

Benefits

A platform to shape policy, reputation, and sustainability in a flagship Europe OU market—delivering meaningful societal and commercial impact.
Senior exposure across Europe OU and the Coca-Cola system, partnering with leaders to navigate a complex, high visibility environment.
A values driven, collaborative culture that invests in your growth and empowers bold, consumer centric leadership.

About the Company

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since 1886.
It goes beyond new flavors and brands.
As a global organization, we seek opportunities to embrace and champion progress.
Our careers span across functions and are globally connected to give you an unmatched career experience.
The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.