About the Role
As an Inside Sales & Digital Sales Manager B2B, you will play a key role in developing our retail and convenience business. You will drive B2B customer growth, implement digital sales strategies, and manage innovative business development projects to help us become the preferred destination for convenience and mobility.
Responsibilities
- Manage and develop over 50,000 SME customers with a focus on up-selling and cross-selling
- Initiate and execute outbound and inbound sales measures including contract management
- Build and maintain prospecting channels such as D2D, station partners, and sales representatives
- Develop and implement annual sales promotion plans
- Create and execute digital sales strategies for lead generation and customer retention
- Manage digital sales channels including website, online ordering, social media, SEA/SEO, and email marketing
- Build and manage automated sales funnels and optimize conversion rates
- Utilize CRM and marketing automation tools for targeted segmentation
- Analyze performance reports to drive data-based decision making
- Develop and market new products and services like mobility cards and digital payment solutions
- Integrate multi-energy and mobility solutions into existing sales channels
- Optimize the online ordering customer experience
- Organize station promotions and participate in trade fairs and events
- Create and maintain advertising materials, presentations, and PR content
- Collaborate with communication, legal, sales, marketing, and international teams
- Lead and develop team members
- Manage and control the sales budget including invoice verification
Requirements
- Completed degree in marketing, communication, economics, or a comparable qualification
- At least three years of professional experience, ideally in B2B
- Proven success in B2B marketing, sales, or business development
- Strong analytical skills and KPI orientation
- Hands-on mentality and ability to work independently
- Experience in project management
- Fluent in German and English, both written and spoken
Skills
- B2B sales and marketing
- Digital sales strategy
- CRM systems
- Marketing automation
- Performance marketing (SEA/SEO)
- Conversion optimization
- Project management
- Budget management
- Data analysis
Location
- Berlin, Germany
Work Type
- Full-time
Experience Level
- At least 3 years of professional experience
Education Level
- University degree in marketing, communication, economics, or equivalent
Benefits
- Attractive compensation package
- Holiday pay
- 13th-month salary
- Bonus
- Up to 34 days of vacation
- Flexible working hours
- Company pension scheme
- JobRad
- Long-term account
- Subsidized sports and health platforms
- Employee fuel card with discounts
About the Company
- Circle K is part of Alimentation Couche-Tard, a global leader in convenience and mobility
- Operates 1,200 convenience shops at service stations across Germany
- Committed to making customers' lives easier every day
- Operates stations under the TotalEnergies brand in Germany
