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About the Role

POP MART is seeking a marketing professional to plan and manage global and local campaigns for Korea, develop and manage new product releases and promotions, and lead retail marketing activities to increase foot traffic and execute in-store events and pop-up stores. This role also involves managing social media channels in Korea.

Responsibilities

• Plan and manage global and local campaigns for Korea
• Closely communicate with HQ and collaborate with cross functional teams
• Manage new product releases, including GWP and forecasting
• Develop and manage in-store promotions and events
• Plan and execute localized marketing activities for key retail stores to increase foot traffic
• Lead the planning and execution of in-store events and pop-up stores
• Monitor and analyze the effectiveness of marketing activities, providing data-driven insights to optimize future strategies
• Manage social media channels in Korea in collaboration with Marketing Specialist

Requirements

• Min of 8 years of professional experience in marketing, brand management, or a related field.
• Proven track record in the FMCG, art toy, entertainment, fashion, or lifestyle industries is highly preferred.
• Experience specifically focused on retail marketing, brand activation within a physical retail environment including direct stores, department stores and shopping malls.
• Experience in managing end-to-end marketing campaigns, from budget planning to final reporting.
• Experience in successfully launching and scaling new brands or products in the Korean market.
• Proven ability to analyze and optimize the offline customer journey to enhance brand loyalty and conversion.
• Ability to derive actionable insights from market trends and consumer behavior.
• Strong understanding of offline (Retail, Pop-up stores) and both online (SNS, E-commerce) marketing synergy.
• Exceptional organizational skills to handle multiple projects simultaneously under tight deadlines.
• A passion for pop culture and the ability to translate brand identity into emotional storytelling.
• Ability to interpret retail-specific KPIs to refine marketing tactics.
• Proficient in MS Office (Excel, PowerPoint) and familiar with marketing analytics tools.
• Strong interpersonal skills with the potential to mentor team members and lead cross-functional projects.

Skills

• Marketing
• Brand Management
• Campaign Management
• Product Release Management
• Promotion Development
• Retail Marketing
• Brand Activation
• Event Planning
• Social Media Management
• Data Analysis
• Customer Journey Optimization
• Market Trend Analysis
• Consumer Behavior Analysis
• Online and Offline Marketing Synergy
• Organizational Skills
• Project Management
• MS Office (Excel, PowerPoint)
• Marketing Analytics Tools
• Interpersonal Skills
• Mentoring
• Cross-functional Project Leadership
• Korean Language Fluency
• English Language Fluency

Location

• Korea

Work Type

• Full-time

Experience Level

• Minimum 8 years of professional experience

Education Level

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.

About the Company

• POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry.
• Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
• POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system.
• Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono.
• By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.
• As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world.
• Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
• POP MART is a rising global force in pop culture and entertainment.
• Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences.
• Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment.
• We manage & represent incredible artists from all over the world.
• Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more.
• With our IP characters, we create iconic cross-overs.
• Our mission is to light up passion & bring joy around the world.
• POP MART is not just a brand, it's a galaxy of creative possibilities.

Equal Opportunity

• As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.