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About the Role
We are looking for an SEO Lead (m/f/d) to take responsibility for our affiliate portfolio and scale it further. You will work with some of the largest publishers in the world and have a direct impact on revenue. You will drive the SEO strategy for multiple affiliate websites across various verticals, lead ongoing go-lives in new markets, and manage a small team of SEO Content Managers. You will have the freedom to set the direction, prioritize, and act quickly when things change – because in SEO, things are always changing. At WLX, SEO is not a support function, but a driving force. We have the resources, management backing, and hands-on expertise to make things happen. And unlike an agency, everything we build is our own: own projects executed in close collaboration with the world's largest publishers. This means real ownership, real impact, and no client briefs. If you thrive on launching new projects, love the pace of a high-growth environment, and want to shape a growing, multi-million dollar portfolio across an ever-expanding spectrum of verticals – this is the role for you. You will report to the Head of Organic and work closely with publishers, vertical managers, and content teams to turn SEO potential into measurable business results.
Responsibilities
- Drive revenue growth of existing affiliate websites: Develop and implement long-term SEO strategies, optimize high-quality pages for rankings and CTR, and manage backlink campaigns across multiple affiliate websites.
- Launch new affiliate websites end-to-end: From keyword clustering, topic mapping, and content structure to coordinating with stakeholders to go live with new websites from scratch.
- Drive on-page and off-page performance: Conduct content audits, improve SERP feature utilization, manage link-building activities, and collaborate with agencies and publishers to strengthen domain authority.
- Identify and capitalize on growth opportunities: Research publishers, assess new markets, evaluate domain authority and traffic trends, and weigh expansion options using business growth frameworks.
- Lead and develop a team of SEO Content Managers: Set clear priorities, demand accountability, coach development, and conduct difficult conversations when necessary.
Requirements
- Extensive on-page and off-page SEO experience with proven success in scaling organic growth.
- Demonstrated experience in leading a team with a focus on development, motivation, and high performance.
- Native-level German and fluent English (C1+) communication skills, comfortable interacting with stakeholders in both languages.
- Analytical and structured approach: prioritize the essential, communicate clearly, and make decisions under pressure.
- Comfortable in a fast-paced, flat, startup-style environment.
- Experience in iGaming or other affiliate marketing industries is a plus.
Location
- Berlin
- Remote
Work Type
- Full-time
Experience Level
- Lead
About the Company
- At We Love X, we develop and operate high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA-based affiliate marketing across multiple verticals, we turn high-intent traffic into scalable growth for our partners. In recent years, we have also built one of the fastest-growing SEO businesses in our market – in collaboration with some of the world's largest publishers. Beyond our own platforms, We Love X continuously incubates new, performance-driven business models: from the initial idea to international scaling.