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About the Role

This role will manage and drive influencer expertise, collaborating with the APAC team and learning from global experts. The ideal candidate is familiar with the APAC landscape and has a deep understanding of the influencer space in the Australian market.

Responsibilities

• Research, source, and find influencers for upcoming projects, matching talent with the brief strategically.
• Manage influencer relationships, overseeing negotiations, contracting, and ensuring delivery to brief and deadline.
• Establish content best practices and creator shooting frameworks for high-quality, brand-aligned influencer content in Australian and New Zealand markets.
• Develop a scalable creator/influencer/talent content ecosystem, including campaign principles, brand engagement guidelines, and production frameworks.
• Create platform-specific shooting guides to ensure engaging and authentic assets that build brand equity.
• Ensure all deliverables are designed with APAC market relevance while remaining flexible for global application.

Requirements

• Based in Sydney, Australia.
• Three-plus years of experience in the influencer space in the AU market.
• Fluent in Social Media Language.
• Experience writing clear briefs and communicating with influencers from micro to celeb.
• Deep familiarity with the influencer landscape, including recommending/booking talent.
• Ability to strategically recommend breakthrough programs leveraging influencers.
• Ability to think globally/regionally, in addition to local market.
• Experience with large brands and large-scale activations.
• Familiarity with rights and contracting is a big plus.
• Existing relationships with influencers/talent is a plus.
• Being a KOL/talent is a plus.

Skills

• Influencer Marketing
• Talent Management
• Content Strategy
• Social Media Marketing
• Negotiation
• Contract Management
• APAC Market Knowledge
• Global Marketing Strategy

Location

• Sydney, Australia

Work Type

• Full-time

Experience Level

• 3+ years

About the Company

• VaynerX is a family of companies building brands for the now, founded by Gary Vaynerchuk in January 2017. It includes VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
• VaynerMedia is a global integrated creative and media agency built for today's consumers, operating as the Modern Agency of Record. It understands attention landscapes to empower brands, drive relevance, and deliver business results. Founded in 2009, it has 15 offices worldwide.
• ChukMedia is a VaynerX agency helping enterprise brands move at the speed of culture, combining entrepreneurial agility with enterprise-grade execution for Fortune 500 companies.
• Tamara Group is an Attention, Media, and Relevance Agency born from editorial, influencer, and experiential roots, built to drive growth and disruption through attention and cultural relevance.
• VaynerMedia operates like a 'lab' focused on solving business problems, driven by an entrepreneurship DNA. The environment is fast-paced, similar to a start-up, with opportunities to collaborate with talented individuals and work with big brands.