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About the Role

Eftsure is seeking its first dedicated Senior Account-Based Marketing Manager to build and lead the company's ABM function from the ground up. This role will own the end-to-end ABM strategy, focusing on identifying target accounts, engaging buying groups, and aligning sales and marketing efforts. The position is hands-on, requiring strategy development, campaign execution, and results measurement, with success defined by pipeline and closed revenue from target accounts.

Responsibilities

Own Eftsure’s ABM strategy and target account list.
Partner with Sales and Revenue Operations to define the ideal customer profile, score and tier accounts, and establish prioritization.
Develop and execute 1:1, 1:few, and 1:many ABM programs tailored to account value.
Build and launch account-based campaigns across various channels including LinkedIn, paid media, email, events, direct mail, and personalized landing pages.
Map finance buying groups within target accounts.
Tailor messaging and campaign activity to stakeholder priorities and pain points.
Work closely with BDMs and SDRs to create joint account plans and align marketing activity with sales outreach.
Act as the bridge between Sales and Marketing across named accounts.
Use intent and engagement signals to identify accounts gaining momentum and prioritize outreach.
Build and own Eftsure’s ABM reporting, measurement, and attribution framework.
Partner with Content, Design, and the broader Demand Generation team to develop relevant account-level assets.
Track and report on account engagement, pipeline created and influenced, deal velocity, win rate, and closed revenue.
Report performance through HubSpot and Dreamdata attribution.

Requirements

At least five years of experience in B2B marketing.
Demonstrated hands-on experience in account-based marketing or named-account demand generation.
Evidence of ABM programs that have contributed to pipeline and revenue growth.
Strong commercial judgment and a clear understanding of how marketing supports complex B2B sales.
Experience working closely with BDMs, SDRs, and senior sales stakeholders.
Confidence contributing to account planning sessions and challenging assumptions.
Strong knowledge of attribution, pipeline reporting, account scoring, and campaign measurement.
The ability to translate data and account signals into clear, practical next steps.
Clear, direct communication and the confidence to engage with senior stakeholders.
A proactive, hands-on approach and the ability to build as well as lead.

Skills

Account-Based Marketing (ABM)
Demand Generation
B2B Marketing
Sales and Marketing Alignment
Campaign Management
Content Marketing
Design Collaboration
Reporting and Measurement
Attribution Frameworks
HubSpot
Dreamdata
Fintech Marketing (Nice to Have)
Payments Marketing (Nice to Have)
Cybersecurity Marketing (Nice to Have)
Risk Prevention Marketing (Nice to Have)
Fraud Prevention Marketing (Nice to Have)
Multi-market ABM Programs (Nice to Have)
Enterprise Account Management (Nice to Have)
Mid-market Account Management (Nice to Have)
ABM Platforms (6sense, Demandbase, Terminus) (Nice to Have)

Location

North Sydney (Hybrid)

Work Type

Full-time
Hybrid

Experience Level

Senior
At least five years of experience in B2B marketing

Benefits

Flexible hybrid working

About the Company

Eftsure is Australia’s leading B2B SaaS platform protecting business payments from fraud and error.
We help organisations transact securely by verifying supplier details and monitoring payment risks in real time.
With more than 2,000 customers and growing, our vision is to become the security standard for B2B payments.
We are building a world where finance teams can move quickly and confidently, knowing they will never pay the wrong people.