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About the Role

Deputy is seeking a Lead Product Marketing Manager to own product marketing for Payroll AU. This senior individual contributor role offers the opportunity to shape the product marketing strategy for a complex and exciting category at the intersection of product, compliance, and commercial opportunity.

Responsibilities

• Build and maintain a clear, differentiated messaging framework for Payroll AU, with a defined ICP and messaging grounded in market insight.
• Lead end-to-end GTM planning and campaign execution for Payroll AU, from segment and channel strategy through to sales-ready, structured post-campaign outputs.
• Produce concise, immediately usable sales enablement materials, and own how that content lands with sales beyond just creating it.
• Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience.
• Act as the go-to source on Payroll AU's health and performance, with accessible reporting and proactive market insight that shapes positioning and roadmap.
• Translate complex payroll and compliance details into clear, senior-ready narratives, in writing and in person.
• Champion Payroll AU internally, building alignment and driving new opportunities without waiting for direction.

Requirements

• 5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS.
• Experience leading go-to-market for high-impact product launches across multiple markets.
• Experience in payroll, HR tech, or another regulated product category is preferred, given the complexity of AU payroll compliance (STP, superannuation, award interpretation), but not required.
• Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact.
• Strong business acumen and comfort working with data - including opportunity sizing, funnel metrics, and customer research.
• Excellent storytelling and communication skills - able to craft compelling positioning and clearly articulate value to internal and external audiences.
• Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organisation.
• Self-starter with strong prioritisation and project management skills; able to manage multiple work streams simultaneously.

Location

• United States

Work Type

• Hybrid
• Remote

Experience Level

• Senior

Benefits

• Flexible work policy
• Work-from-home stipend
• Employee Share Ownership Plan (ESOP)
• Paid parental leave
• Group Salary Continuance Insurance
• Employee Assistance Program
• Additional leave days (study assistance, celebration days, volunteering)
• Global working groups
• Annual Hackathons
• Novated leasing for electric vehicles
• Internet reimbursement

About the Company

• Deputy is a global SaaS workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States.
• Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries.
• We are backed by top global investors and recently achieved Unicorn status.
• At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers.
• We're becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day-to-day work.
• You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working.
• If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

Equal Opportunity

• Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation.
• Our global team members are from a variety of cultures.
• And we welcome different perspective and skills.