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About the Role

Lead local oncology brand marketing strategy and execution for Regeneron's Japan business, collaborating with cross-functional teams to develop life-changing medicines for patients with serious diseases.

Responsibilities

• Lead local oncology brand strategy and provide input to global brand plans.
• Drive the brand planning process, analyzing competition and identifying promotional opportunities.
• Partner with Medical Affairs to create and agree on an aligned brand strategy.
• Deliver external collaborator engagement plans, including national congresses and HCP meetings.
• Manage the local promotional budget and spend against approved limits.
• Develop customer-focused, differentiated messages for key target audiences.
• Collaborate with the Sales Team on Field Plans of Action and communications.
• Uphold the highest ethical and compliance standards in every action.

Requirements

• Bachelor's degree, with preference for a science background.
• 5+ years of biotech or pharmaceutical brand marketing experience.
• Working knowledge of local healthcare compliance codes and promotional regulations.
• Expertise managing advertising agencies and suppliers, and developing annual budgets.
• Excellent planning, prioritization, communication and presentation skills.
• Written and spoken English language skills.
• Oncology marketing experience preferred.
• Product launch experience a plus.

Skills

• Brand marketing
• Marketing strategy
• Brand planning
• Market analysis
• Promotional strategy
• Cross-functional collaboration
• Budget management
• Message development
• Sales team collaboration
• Ethical compliance
• Communication
• Presentation

Location

• Japan
• Hybrid

Work Type

• Hybrid

Experience Level

• 5+ years

Education Level

• Bachelor's degree

Benefits

• Annual bonuses or other incentive plans
• Equity awards
• Pension or retirement benefits
• 401(k) company match
• Health and wellness programs
• Fitness centers
• Insurance benefits (e.g. medical, dental, vision, life and disability)
• Paid time off
• Family support benefits

About the Company

• Regeneron uses science and innovation to develop life-changing medicines for people with serious diseases.
• Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases.
• Founded and led for over 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to nine FDA-approved treatments and numerous product candidates in development, almost all of which were homegrown in our laboratories.
• Our medicines and pipeline are designed to help patients with eye diseases, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, neurology, infectious diseases and rare diseases.
• Regeneron is also proud of award winning culture of innovation, being recognized as a Great Place to Work in 2021, Fast Company’s Best Workplace for Innovators in 2020, and Forbes JUST companies in 2020, among others.

Equal Opportunity

• Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law.
• Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.