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About the Role

Key role growing a leading brand in professional construction, working cross-functionally with direct impact on how products reach distributors, dealers and contractors across North America.

Responsibilities

• Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities
• Partner with Sales on initiatives that increase sell-in/sell-through
• Measure program effectiveness and recommend improvements
• Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers
• Manage timelines and coordinate with internal teams and vendors
• Plan/execute national and regional trade shows and distributor events
• Manage booth logistics, event budgets and post-event evaluation
• Attend key industry events for on-site support
• Coordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)
• Manage creative projects with designers, printers and agencies
• Ensure brand consistency across customer-facing materials
• Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design
• Manage timelines for print/digital deadlines
• Support customer presentations, promotional planning and marketing resources
• Assist with customer meetings and business reviews as needed
• Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities

Requirements

• 3–7 years in Channel/Trade/Brand Marketing or Marketing Communications
• Experience supporting B2B sales and working with distributors/dealers
• Construction, industrial, hardware or building materials experience a strong asset
• On-time, high-quality execution of promotional programs and events
• Sales team satisfaction with marketing support
• Growth in customer engagement/promotional participation
• Timely catalogue/collateral delivery and continuous process improvement

Skills

• Strong project management, organizational and time-management skills
• Excellent written/verbal communication
• Ability to manage multiple priorities; high attention to detail
• Strong collaboration skills; creative, customer-first problem solver
• Proficient in MS Office
• Adobe Creative Suite/marketing automation a plus

Location

• Henrietta

Work Type

• Full-time

Experience Level

• 3-7 years

Education Level

• Bachelor's degree in Marketing, Business, Communications or related field (preferred)

About the Company

• Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America.
• Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials.