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About the Role

We are seeking a Senior B2B Marketing Manager to lead and expand our demand generation engine and content marketing strategy. Reporting to the Head of Growth, you will collaborate with Product Marketing, Field Marketing, Sales, Online Revenue, and Growth Product teams. This is a critical role within a focused team where you will be responsible for both strategy development and execution, managing the entire demand generation funnel from awareness to MQL/PQL, building the supporting content engine, and directly impacting pipeline and revenue growth.

Responsibilities

Own the end-to-end B2B demand generation strategy across paid, organic, and event channels.
Plan, execute, and optimize multi-channel campaigns including paid search/social, SEO, webinars, ABM, and email nurture.
Build and manage the marketing funnel, defining MQL/PQL criteria, tracking conversion rates, and optimizing for pipeline contribution.
Partner with Growth Marketing, Online Revenue, and Sales teams to ensure marketing-sourced leads convert to revenue.
Manage marketing budget allocation with a focus on ROI and cost-per-acquisition by channel and region.
Set up and maintain marketing analytics and attribution, providing weekly/monthly reporting on pipeline impact.
Define the content strategy that supports demand generation across the buyer journey.
Plan the editorial calendar covering blog posts, case studies, webinars, whitepapers, and industry-specific content.
Write and produce content directly, and coordinate with SMEs, freelance writers, and agencies.
Develop ICP-specific content for key verticals.
Ensure content is optimized for SEO and integrated into demand gen campaigns.
Partner with Product Marketing on new product launches, GTM, and content alignment.
Coordinate with regional marketing colleagues on localized campaigns and field events.
Collaborate with the Growth Marketing and Growth Product Squad on PLG-related messaging and in-product growth motions.

Requirements

5+ years of B2B SaaS marketing experience, with at least 3 years focused on demand generation.
Proven track record of building and scaling demand gen programs that contributed to measurable pipeline and revenue.
Hands-on experience with 2+ of the following: webinars/events, ABM, email nurture, paid search/social (Google Ads, LinkedIn Ads), SEO.
Direct or indirect experience planning and managing a content marketing program (strategy + production coordination).
Strong analytical skills, comfortable with marketing funnel metrics, attribution, and data-driven decision-making.
Professional working proficiency in English.
Native or bilingual Korean proficiency.

Skills

Demand Generation
Content Marketing
Paid Search
Paid Social
SEO
Webinars
ABM
Email Nurture
Marketing Analytics
Attribution
Content Strategy
Editorial Calendar Management
Content Production
Content Optimization
Google Ads
LinkedIn Ads
Marketing Automation
CRM tools
PLG
Data Visualization
Google Analytics
Amplitude
Lightdash

Location

Seoul, Republic of Korea

Work Type

Full-time
Onsite

Experience Level

Senior

Benefits

Welcome Awards (KRW 1,000,000 for personal peripherals)
Education Benefits (support for books and classes)
Healthcare Benefits (medical check-ups, gym, physical activities, vision care, medical treatment)
Internet & Communication Benefits (support for internet and mobile expenses)
Congratulations & Condolences support for life events

About the Company

ProtoPie is at a strategic inflection point, shifting its self-serve business from volume-driven acquisition to conversion and activation optimization.
Marketing plays a critical role in this transformation by generating the right leads with the right messaging at the right stage.
The company values autonomy & responsibility, communication & trust, integrity, global citizenship, and being a team player.