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About the Role

As CMC Markets continues to see strong growth in both existing and new markets, we're searching for a Senior Marketing Manager to help drive the ongoing management of CMC brand and performance marketing activities in Singapore. In this role, you will be responsible for developing and executing marketing initiatives to drive business and brand growth in Singapore and the region, as well as managing the digital/performance marketing function in SG.

Responsibilities

Work with the Head of Marketing to drive marketing strategies for CMC in Singapore with a focus on performance marketing and social and digital initiatives
Be a brand advocate within the SG office, ensuring all collateral, promotional items, ATL and digital content are at the highest standard and within brand guidelines
Support the Head of Marketing to lead and deliver the annual marketing plans for CMC in Singapore, ensuring alignment of marketing campaigns with business and brand objectives
Support the Head of Marketing in building and managing sponsorships and strategic partnerships in Singapore
Day-to-day reporting and budget management to ensure campaigns are optimised to meet performance targets
Ongoing optimisation and reporting of all campaigns including detailed monthly and quarterly reports on campaign performance – how they performed against set KPls and stakeholder recommendations for ongoing distribution
Marketing administrative duties and supporting the Head of Marketing with the management of the annual marketing budgets for Singapore
Setting the digital strategy, and executing the plans to scale growth in Search, Display, Paid Social, Mobile, Affiliates and SEO for Singapore
Manage the digital marketing function in Singapore and leading on the management of the 3rd party digital marketing agency in Singapore to ensure media planning across digital drives brand recall, considering and ultimately acquisition
Collectively take ownership of all Paid Digital channels (affiliates, ASA Google ads, Meta, X, YouTube, Reddit, etc) and build infrastructure and framework to drive both acquisition and brand lead strategies and deliver full funnel optimisation
Analyse and optimise the performance of digital and growth initiatives and prioritise opportunities for improvement and growth
It will occasionally be necessary to work on public holidays, evenings or weekend, by mutual agreement, with time off earned in lieu.

Requirements

Experience driving brand and marketing strategies
Adept at managing social media/digital campaigns
Comfortable overseeing performance marketing activations
Strong communication skills to engage with a broad range of stakeholders from various departments
12-15+ years in marketing, preferably with experience in digital/performance marketing and/or growth marketing
Creative and articulate with a good understanding of brand and natural commercial mindset
Previous experience building and managing brands and budgets
Experience working with agencies
Advanced knowledge of Microsoft Word, PowerPoint and Excel
Project management and organisational skills
Previous managerial experience would be a plus
Data driven, strong numeral literacy
Happy and able to work both individually and within a team
Strong attention to detail and ability to manage a varied workload and tight deadlines
Strong relationship management and organisational skills

Skills

Performance marketing
Social media marketing
Digital marketing
Brand management
Budget management
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Project management
Organisational skills
Relationship management
Search
Display
Paid Social
Mobile
Affiliates
SEO
ASA Google ads
Meta
X
YouTube
Reddit

Location

Singapore

Work Type

Full-time

Experience Level

Senior
12-15+ years

Education Level

Tertiary qualification in Marketing, Communications, Business or a related field of study

Benefits

CMFAS (Financial Regulatory) qualification
LinkedIn learning
Internal opportunities
Intensive training and support from the L&D team
Day off for your birthday
Free breakfast and coffee every day
Additional day of leave after each year of service
Volunteer opportunities
Discounted rates at various retail stores

About the Company

CMC Markets is a global leader in CFD trading and share investing.
Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential.
Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific.
Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.
CMC Markets is one of the world’s first ever fin-tech companies and was launched in 1989 to break down the barriers of financial trading and make trading accessible to everyone.
Our mission is to use our award-winning, Next Generation trading platform and unparalleled client service to empower millions of people to have the best trading experience out there.
Our clients can trade on thousands of instruments using the best technology, supported by sophisticated charting, competitive pricing and automated execution.
We're trusted by investors globally, but also by banks, brokers, funds and trading desks though our top-tier liquidity institutional offering, enabling these businesses to expand into new markets and increase revenue potential.
We were recently listed on the FTSE250, and our business continues to go from strength to strength as we continue to invest in our technology and our people.

Equal Opportunity

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and can do their best work.
We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.