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About the Role

We're looking for a Growth Product Manager to lead strategy and execution for Ritual's Growth Squad, a cross-functional team of designers, engineers, and marketers focused on customer acquisition. You will own the full path from ad to landing page to checkout, treating it as a single connected product rather than separate handoffs across teams. This is a rare opportunity to build a product-led growth discipline at Ritual from the ground up, with direct ownership of how performance marketing investment turns into measurable business results. You'll work closely with Performance Marketing across channels like Meta, Google, and Affiliate, alongside Engineering and Design, to connect campaign performance to product and checkout decisions that drive real outcomes: conversion rate, initial order value, and acquisition efficiency.

Responsibilities

Own the product strategy connecting acquisition and conversion, defining how digital product decisions, landing pages, and checkout flows convert traffic into customers.
Diagnose funnel breakdowns and prioritize fixes with the clearest path to impact.
Operationalize Ritual's Growth Squad as its product manager, turning targets into a prioritized testing roadmap and managing day-to-day execution.
Build velocity advantage through Shopify and AI, working directly in Shopify to scope, launch, and validate experiments and building AI-driven workflows.
Shape Ritual's growth tooling by staying fluent in the Shopify app ecosystem and recommending platforms and integrations.
Partner with Performance Marketing, Engineering, and Design to translate performance data into product and experience changes.
Own acquisition efficiency as a business result, being accountable for customer acquisition cost, conversion rate, and order value.
Run the roadmap like a program, sequencing tests against real constraints and holding a steady cadence of planning, execution, and readout.
Document learnings, wins and failures, so other teams can build on the squad's work.

Requirements

Structured Thinker: Brings clarity to the funnel, evaluates performance breakdowns, and creates a prioritized, actionable roadmap.
Outcome Owner: Takes full responsibility for funnel results, communicates progress transparently, and surfaces risk.
Empowered Collaborator: Co-creates with Performance Marketing and Engineering, building trust for independent decision-making.
Experimental Mindset: Treats testing speed as a competitive advantage, comfortable killing or scaling tests quickly.
Purpose Aligner: Connects optimization work to helping customers find suitable products.
Rigorous Operationalist: Pairs strong project management and organizational skills with excellent communication to keep testing pipelines organized and teams aligned.

Skills

Product Management
Growth
Customer Acquisition
Conversion Rate Optimization
Shopify
AI Tools
Performance Marketing
Meta Advertising
Google Advertising
Affiliate Marketing
Project Management
Roadmap Management
Testing and Experimentation

Location

Remote

Work Type

Full-time

Experience Level

3-5 years of product management experience
Direct ownership of a conversion-focused funnel or growth function at a direct-to-consumer brand
Experience managing a structured roadmap and team cadence

Salary/Compensations

$131,750 - $165,000

Benefits

Equity participation through stock options
Medical, Dental, Vision, and Life Insurance
Healthcare & Dependent Care FSA
Mental health support via Wellness Coach and Calm Health
Pet insurance discount
10 Wellness Days per Year
Free Ritual subscription
Annual Wellness Stipend
Monthly wellness activities
401(k) Match (up to 4%)
Monthly Technology Stipend
New Hire Work From Home Stipend
5 months of gender-neutral parental leave
Flex Time for birthing parents
Family Planning via Maven Clinic
Monthly Childcare Allowance
Unlimited PTO (with a 10-day minimum)
11 Paid Company Holidays
Additional company time off for holidays that fall around a weekend
Winter Break (Christmas - New Years)
2 Days to volunteer (Days of Action)
Focus Fridays for self-development and deep work

About the Company

Ritual is a company focused on customer acquisition and conversion, operating in the direct-to-consumer space, ideally in health and wellness.

Equal Opportunity

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.