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About the Role

We are looking for a Marketing Automation Specialist with experience with Marketing Cloud to join our Efekta team. This pivotal role will support our marketing and operations teams and will be responsible for maintaining, building, and executing customer marketing and communication journeys in Marketing Cloud, working across multiple languages and different stages of the lifecycle. You will work closely with both teams, putting ideas to canvas in building and optimizing high-quality CRM journeys across all stages of our customer lifecycle. We are looking for a highly motivated and self-driven individual who wants to step up and push improvement across our campaigns. The ideal candidate will have strong technical and project management skills with a proven track record in managing Marketing Cloud journeys.

Responsibilities

Plan, build, and manage marketing automation workflows in our ESP platform for campaigns across email, WhatsApp, and push notifications.
Liaise with business units, creative, and copy stakeholders to coordinate a well-thought-out user journey across our customer and student lifecycle, in multiple languages.
Own campaign execution and customer journeys including segmentation, automation, and personalization in Marketing Cloud and act as the first point of contact for troubleshooting and resolving issues.
Continually enhance and improve our customer journeys.
Provide support to regional teams on ad hoc email sends and custom audiences.

Requirements

2 years of experience in a marketing automation role.
At least 1 year of Salesforce Marketing Cloud experience (including Content Builder, Journey Builder, Automation Studio).
Proficient in SQL and audience segmentation.
HTML/CSS experience modifying and building emails.
Good knowledge of data infrastructure, relational databases, and CRM data flows to ensure seamless data syncs.
Knowledge of conditional logic and dynamic personalization scripting.
Project management skills.
Motivation to learn and grow within the role.
Interest in technology.
Great attention to detail, ensuring flawless execution across complex journeys.
KPI focused.
Good written and spoken English skills.
Strong personal drive and energy.
Possess an entrepreneurial spirit with a 'nothing is impossible' mindset.
Excited by having ownership and autonomy.
Enjoy working in a fast-paced results-driven environment.
Passionate about learning and language.

Skills

Salesforce Marketing Cloud
Content Builder
Journey Builder
Automation Studio
SQL
Audience Segmentation
HTML
CSS
Data Infrastructure
Relational Databases
CRM Data Flows
Conditional Logic
Dynamic Personalization Scripting
AMPScript
Project Management
English Language Skills

Location

London

Work Type

Hybrid

Experience Level

2 years experience in marketing automation
1 year Salesforce Marketing Cloud experience

Salary/Compensations

Attractive salary (based on track record)

Benefits

Opportunities to execute projects and develop products for our clients.
Developing our talent is core to our values.
Regular training.
Access to self-development platforms.
Real ownership.
Career progression opportunities.
Comprehensive Onboarding and development programs.
Office gym & yoga studio.
Cycle scheme.
Private Medical Insurance.
Private pension scheme managed by Aviva.
Loan for annual travel passes.
Employee Assistance Programme.

About the Company

EF is the world’s first and largest language training provider.
Delivering language training to individuals and organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched.
Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.
Within EF, Efekta is EF’s provider of courses for schools and universities worldwide.
Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day.
The result is a learning experience with 3x better engagement and learning progress, helping our learners find their voice, faster.

Equal Opportunity

Efekta is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.