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About the Role

Content is a powerful channel for Descript, and we need a strategic, original approach to reach the right audiences. We are seeking an experienced Content Strategist to build an engine that leverages subject matter expertise and user data to produce compelling content across formats, optimize for AI discovery, and support brand and demand generation. This role requires strong writing skills, a vision for great content, and the ability to execute.

Responsibilities

Define Descript's content strategy, editorial calendar, and channel prioritization.
Identify content gaps and opportunities through user data, search research, and market insight.
Build a measurement framework that connects content activity to brand and pipeline outcomes.
Build an AI-native content production system that enables quality output at scale without sacrificing originality.
Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more.
Optimize for AI discovery as the content and search landscape evolves.
Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs.
Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action.
Help define and evolve Descript's editorial voice across content channels.
Develop a subject matter expertise content program, drawing on Descript employees and customers as sources.

Requirements

5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment.
Deep familiarity with the new media landscape and how content distribution has evolved.
Comfortable with AI tooling as a production and workflow aid.
Analytical experience: you can build and own a content measurement framework.
Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume.
Experience at a PLG or product-led company.
Background in media, creative tools, or video/audio adjacent categories.
Experience building content programs that optimize for AI discovery.

Skills

Content strategy
Content marketing
Social media
AI tooling
Content measurement framework
AI discovery optimization

Location

San Francisco, CA
Remote

Work Type

Remote
Hybrid

Experience Level

5+ years

Salary/Compensations

$130,000 - $165,000

Benefits

Generous healthcare package
401k matching program
Catered lunches
Flexible vacation time

About the Company

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI.
We are a team of 150 and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital).
Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Equal Opportunity

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.