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About the Role

The Chief Operating Officer (COO) is a key member of the executive leadership team, responsible for translating the CEO’s strategic vision into day-to-day operational execution. This role oversees the dealership’s core functions—sales, rental, service, parts, logistics, and fleet management—with a focus on profitability, efficiency, and sustainable growth. The COO will drive operational excellence across all branches, implement scalable processes and systems, and lead cross-functional teams to deliver exceptional performance. This executive will also partner closely with the CEO on strategic initiatives such as geographic expansion, OEM negotiations, and post-acquisition integration.

Responsibilities

Develop and execute operational strategies aligned with the company’s growth objectives and the CEO’s vision.
Oversee daily dealership operations, including Parts and Service Departments, to maximize productivity, utilization, and customer satisfaction.
Implement policies, procedures, and automation tools (e.g., ERP, WMS) to streamline workflows and improve efficiency.
Recruit, develop, and motivate high-performing teams across sales, rental, service, and branch management.
Lead equipment sales, rentals, logistics, maintenance, and fleet operations across multiple locations.
Establish performance dashboards and analyze metrics to guide operational and strategic decisions.
Manage the full lifecycle of heavy equipment, including new and used equipment acquisitions, fleet rotation, and rental purchase options (RPO).
Develop and manage operating budgets, capital expenditure plans, and revenue forecasts; oversee P&L performance and gross margin targets.
Support expansion into new markets, OEM relationship management, and integration of acquired businesses.
Build and maintain executive-level relationships with key customers, OEMs, and strategic suppliers.
Implement and monitor KPIs such as Mean Time to Repair (MTTR), Right First Time (RFT), equipment utilization, and technician efficiency.

Requirements

10–15+ years of progressive leadership experience within heavy equipment, construction machinery, or industrial distribution environments.
Bachelor’s degree in Business, Engineering, or a related field required; MBA strongly preferred.
Deep understanding of dealership operations, including rental fleets, depreciation strategies, RPO programs, and regulatory/safety compliance.
Proven success leading multidisciplinary, geographically dispersed teams and building a high-performance culture.
Exceptional communication, negotiation, and relationship-building abilities, with a hands-on yet strategic leadership style.
Strong financial and operational analytics skills with a track record of data-driven improvement initiatives.

Experience Level

10-15+ years

Education Level

Bachelor's degree in Business, Engineering, or a related field
MBA strongly preferred

Benefits

Competitive executive compensation package with performance-based incentives
Comprehensive health, dental, and vision benefits
Retirement plan with company contribution
Vehicle allowance or company vehicle (as applicable)
Executive-level autonomy and influence within a growing organization
Opportunity to play a pivotal role in shaping the future of a market-leading dealership

About the Company

Our client is a well-established and rapidly growing heavy equipment dealership serving the construction, infrastructure, and industrial markets.
With a strong reputation for customer service, technical expertise, and long-standing OEM partnerships, the organization operates across multiple locations and offers a full suite of equipment sales, rentals, parts, and service solutions.
The company is entering a new phase of strategic growth and is seeking a seasoned operational leader to help scale the business while preserving operational excellence.