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About the Role

The company is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio. The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period.

Responsibilities

Develop and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs.
Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.

Requirements

Must reside within commuting distance of the Los Angeles/Inland Empire region.
Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).

Skills

Strong knowledge of construction equipment and rental market dynamics.

Location

Southern and Central California
Los Angeles/Inland Empire region

Work Type

Full-time

Experience Level

10+ years of experience in the heavy equipment rental industry.
Demonstrated success leading high-performing sales teams.

Education Level

Bachelor’s degree required.

Salary/Compensations

$150,000 + quality commission program and corporate bonus potential

Benefits

Profit Sharing Program
401(k) plan
Medical, dental, and vision plans
Health & dependent care FSA options
Employee Assistance Programs & wellness initiatives

About the Company

The company is a recognized leader in heavy equipment rental across California.
The organization is experiencing strong and sustained growth.
Known for its forward-thinking culture, customer-first approach, and commitment to developing talent across the business.