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About the Role

The Global Classics Marketing team focuses on growing audience reach, increasing brand awareness, and achieving commercial success for a varied roster of frontline artists and their releases. The Marketing Manager will develop and execute high-level global campaigns for a dedicated roster of classical artists, acting as the main marketing point-of-contact and coordinating local marketing for priority releases.

Responsibilities

Be responsible for “always on” campaigns for priority artists and frontline releases.
Agree on important metrics and budgets with the Head of Department to drive commercial results across digital and physical formats.
Complete local campaigns for priority artists and catalog products.
Lead the US Classics marketing budget to ensure all investments deliver high value and meet defined objectives.
Architect multi-product campaigns and negotiate bulk media buys with key trade partners to improve brand reputation.
Build coherent, compelling, and authentic artist brands that are reflected consistently across visual assets, socials, and DSPs.
Collaborate with artists alongside their partners to broaden audience reach through dynamic short-form content developed both around and between releases.
Function as a key marketing collaborator within a cross-functional team, collaborating closely with A&R, Commerce, Finance, and Business Affairs.
Collaborate with US-wide in-house teams and our creative network to build multi-pronged campaigns for artists and catalogue, developing high-impact assets that resonate with target audiences and artist brands.
Coordinate with international affiliates and maintain vital relationships with artists, managers, DSPs, and PR agencies.
Represent the label at concerts and industry events, facilitating grassroots growth through tour signings and promo activity.
Analyze performance metrics against industry benchmarks to advise strategy and measure commercial impact.
Proactively generate ideas for A&R, sync licensing, and commercial partnerships, embracing creative risk-taking to move the business forward.

Requirements

A professional who balances a visionary approach with a focus on commercial results, capable of working autonomously in a fast-paced environment.
Experienced in developing creative briefs and conceptualizing brand identities, with a particular curiosity about short-form storytelling and digital-first content.
A great teammate who thrives in multinational environments and can work effectively with remote teams and diverse internal departments.
Digital Marketing authority who is deeply knowledgeable in how owned, earned, and paid media intersect to grow audiences, specifically within the digital and social platforms driving modern consumption.
Passionate Classical music advocate, with a strong working knowledge of classical repertoire and contemporary artists.
Skilled at interpreting complex data to guide both the qualitative and quantitative aspects of a campaign.
Outstanding written and verbal English skills; additional proficiency in French or German is an advantage.
Experience working with artists and their collaborators.
Expertise in paid media, particularly social media marketing.
An understanding of CRM and audience-building guidelines.
A familiarity with the US classical and arts music scene and the US earned-media landscape (digital, editorial and broadcast).
A track record of managing budgets and negotiating deal terms with suppliers.
A passion for musical theatre repertoire.
Experience working in the record industry, music marketing or a related field.

Skills

Digital Marketing
Social Media Marketing
CRM
Audience Building
Classical Music
Data Interpretation
Budget Management
Negotiation

Location

Worldwide

Work Type

Onsite
Full-time

Experience Level

Manager

Salary/Compensations

$70,000 - $75,000 Annually

Benefits

2026 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

About the Company

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
WMG is home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
Our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide.
Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.
In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

Equal Opportunity

Warner Music Group is an Equal Opportunity Employer.
We encourage applications from people with a wide variety of backgrounds and experiences.
We are committed to creating a work environment that actively values, appreciates, and respects everyone.