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About the Role

Come build the future of commerce with fabric, a company building Agentic Commerce Infrastructure. This role is a builder's opportunity to take ownership of market entry, buyer connection, and customer engagement, reporting directly to the CEO and partnering with the executive team to shape and execute strategy.

Responsibilities

• Own the full growth loop, driving strategy and execution across acquisition, activation, retention, and expansion, with accountability for pipeline measured in revenue impact.
• Rapid validation of new product concepts, moving from concept formation to live page, buyer signal, and test mode.
• Own fabric’s website end-to-end: shipping, testing, and optimizing without dependencies.
• Run high-velocity experiments across every channel, approaching LinkedIn, Instagram, and X/Twitter as distinct platforms with unique signal generators and conversion logic.
• Lead AI-first search and content strategy, including Generative Engine Optimization (GEO).
• Use AI tools aggressively across the entire growth process, from ideation and creative assets to analysis and iteration, for consistent, increased output.
• Build intelligent personalization infrastructure connecting marketing signals to the buyer journey, designing distinct experiences for enterprise and self-serve segments with real-time identification and conversion optimization.
• Own the infrastructure underneath the growth strategy, building and maintaining the martech stack, automation, and lead scoring systems.
• Act as connective tissue between teams, translating data into decisions across product, sales, and leadership, turning experiments into decisions and decisions into pipeline.

Requirements

• 10+ years in growth marketing, with meaningful time in product-led SaaS with bottom-up PLG motions.
• Clear understanding of the full enterprise buying journey.
• Demonstrated experience building growth systems from scratch in lean, potentially resource-constrained environments.
• Ability to prioritize ruthlessly when everything feels urgent.
• AI-first operator: AI tools are the primary workflow for ideation, testing, building, and analysis.
• Experience building or governing AI adoption programs.
• GEO and AI search fluency, understanding how discovery is shifting to AI-powered surfaces.
• Personalization and infrastructure mindset, having built buyer journey infrastructure connecting marketing, sales, and customer data.
• Hands-on experience with modern martech, AI tooling, and the composable stack.
• Ability to construct a dashboard, define metrics, and move from insight to action.
• Deep experimentation fluency, having run hundreds of tests and knowing how to design them.
• Operator wiring: background in program management, ops, or systems design allowing clear translation between marketing, sales, and product.
• Processes that unlock capacity without adding headcount.
• Comfortable operating as the sole marketer with direct CEO visibility and accountability.
• Experience in or adjacent to composable commerce or modern retail tech stacks is a strong plus.
• Wordpress and Claude design a plus.

Skills

• Storytelling
• Craftsmanship
• Good judgement
• Brand representation
• AI tooling
• Generative Engine Optimization (GEO)
• AI search
• Personalization
• Martech
• Experimentation
• Program management
• Systems design

Experience Level

• 10+ years

About the Company

• fabric is building the Agentic Commerce Infrastructure to help merchants grow, sell, and operate in today's AI-powered shopping experience.
• Backed by top-tier investors and led by industry and AI veterans, our team is building foundational technology at the intersection of AI, commerce, and great user experience.