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About the Role

Lead the planning and execution of marketing campaigns for small business customers and accounting/bookkeeping partners in the UK. Collaborate with regional and global teams to translate marketing strategies into multi-channel campaigns, driving brand awareness, engagement, and commercial growth by delivering experiences that help small businesses thrive.

Responsibilities

• Oversee regional brand media strategy and tactics, including managing and briefing external media agencies.
• Contribute to brand positioning and full-funnel messaging for UK audiences across all channels.
• Ensure brand creative and media are effective, attributable, and driving strong outcomes by working with research, insights, and data science teams.
• Plan and execute integrated marketing campaigns for existing Accounting & Bookkeeping Partners and Small Business customers.
• Work cross-functionally to deliver on the regional marketing plan.
• Plan, execute, and report on integrated and tactical campaigns across digital, content, email, BVOD, events, and sales enablement channels.

Requirements

• Extensive marketing campaign (brand) experience across the full marketing funnel.
• Deep understanding of small business or accounting and bookkeeping audiences.
• Strong project management skills to coordinate complex initiatives and work effectively with cross-functional partners.
• Track record of managing external creative and media agencies to deliver measurable outcomes.
• Analytical mindset to interpret data insights and refine campaign performance.
• Excellent communication and relationship-building abilities to collaborate with diverse teams and stakeholders.

Location

• London

Work Type

• Hybrid

About the Company

• Xero is a Great Place to Work UK accredited.
• Join a Great Place to Work-Certified™ company where your voice matters.