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About the Role

The Marketing Lead supports Venture for Canada's marketing team by conducting research, analyzing market trends and audience insights, and transforming those findings into actionable marketing strategies and high-quality content. This role is responsible for identifying opportunities, making recommendations, and creating compelling marketing assets that support recruitment, engagement, partnerships, and thought leadership.

Responsibilities

• Develop compelling, high-quality content that supports Venture for Canada's brand, programs, partnerships, and thought leadership initiatives
• Create content across multiple formats, including thought leadership articles, social media content, website copy, email campaigns and newsletters, presentations and executive summaries, and marketing collateral and campaign assets
• Translate research, market trends, and audience insights into engaging content that educates, informs, and inspires action
• Collaborate with subject matter experts and internal stakeholders to simplify complex topics into clear, audience-focused communications
• Ensure all content aligns with Venture for Canada’s brand voice, messaging framework, and strategic priorities
• Conduct research on competitors, programs, events, policies, and initiatives relevant to Venture for Canada
• Monitor trends across entrepreneurship, workforce development, AI, Entrepreneurship Through Acquisition (ETA), youth employment, and related sectors
• Conduct audience research to better understand motivations, behaviours, barriers, and engagement opportunities
• Support positioning, messaging, campaign development, and go-to-market planning through research and market insights
• Identify emerging opportunities, risks, and trends that may influence Venture for Canada’s marketing strategy and organizational priorities
• Translate research and insights into actionable marketing strategies and campaign recommendations
• Support the planning and execution of integrated marketing campaigns across digital, social, email, website, events, and partnerships
• Develop campaign briefs, messaging frameworks, and marketing plans for new initiatives
• Identify opportunities to improve recruitment, engagement, partnerships, and brand awareness
• Collaborate across teams to bring marketing initiatives from concept through execution
• Track and analyze marketing performance across channels including Google Analytics, HubSpot, LinkedIn, Meta, email marketing platforms, CRM systems, and other marketing technologies
• Develop regular dashboards and executive reports highlighting performance, trends, and recommendations
• Analyze campaign performance, audience engagement, conversion rates, and user behaviour
• Measure marketing initiatives against organizational objectives and recommend optimizations
• Support a culture of continuous improvement through data-informed decision making
• Design, administer, and analyze surveys
• Support conferences, sponsorships, events, webinars, and community-building initiatives
• Analyze CRM and audience data to improve segmentation, personalization, and targeting strategies
• Leverage AI tools to accelerate research, content creation, ideation, and workflow efficiency while maintaining strong editorial judgment and critical thinking
• Stay informed on emerging trends in marketing, AI, communications, and entrepreneurship, proactively sharing opportunities with the team

Requirements

• 2+ years of hands-on marketing experience, with demonstrated experience developing strategies, managing campaigns, creating content, and using data to improve audience engagement and impact
• Excellent writing, storytelling, and content creation skills, with experience developing articles, social media content, email campaigns, presentations, website copy, and other marketing assets
• Strong research and strategic thinking skills, with the ability to synthesize complex information into clear insights and actionable recommendations
• Experience developing integrated marketing campaigns from concept to execution
• Strong communication and presentation skills
• Experience analyzing marketing performance and using data to optimize campaigns
• Experience managing multiple projects and competing priorities
• Comfortable leveraging AI tools to accelerate research, content creation, and marketing workflows while applying sound judgment
• Experience using Canva (or similar) to create professional marketing assets and presentations
• Highly curious, proactive, and self-motivated, with a passion for learning, identifying opportunities, and turning ideas into action
• Familiarity with HubSpot, Google Analytics, Google Workspace, WordPress, Slack, Meta Business Suite, LinkedIn Analytics, and other marketing technologies
• Must be legally authorized to work in Canada at the time of application

Skills

• Marketing Strategy
• Content Development
• Content Creation
• Research
• Market Analysis
• Audience Insights
• Campaign Management
• Data Analysis
• Marketing Analytics
• Communication
• Presentation Skills
• AI Tools
• Canva
• HubSpot
• Google Analytics
• Google Workspace
• WordPress
• Slack
• Meta Business Suite
• LinkedIn Analytics

Location

• Remote (Canada-wide)
• Toronto, Ontario (preferred for occasional in-person collaboration)

Work Type

• Remote
• Full-time

Experience Level

• 2+ years of marketing experience

About the Company

• Venture for Canada is a national registered charity equipping talent across Canada with the entrepreneurial skills, mindset, and opportunities to succeed in a 21st-century economy increasingly shaped by rapid change and emerging technology.
• We believe that to be entrepreneurial is to act upon opportunities to create value for others.
• The resourcefulness and creativity of people across Canada are essential to addressing our country’s greatest challenges.
• Venture for Canada serves as a catalyst by empowering individuals to create a more prosperous, inclusive, and innovative society.
• Venture for Canada is a remote-first organization with offices based in Toronto and Vancouver.

Equal Opportunity

• Venture for Canada is dedicated to fostering an inclusive, equitable, and accessible workplace.
• We welcome and encourage applications from individuals of all backgrounds, experiences, and identities.
• Accommodations are available upon request for candidates participating in all stages of the recruitment and selection process.