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About the Role

Geotab is seeking a Senior Integrated Marketing Manager to act as the strategic architect and execution lead for major market-facing moments. This role involves establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation, orchestrating cross-functional collaboration, and managing end-to-end execution of marketing launches.

Responsibilities

• Lead the end-to-end strategy and execution for major marketing and product launches.
• Act as the central point for ensuring frictionless execution across marketing teams to deliver unified campaigns.
• Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
• Design campaigns targeting the early stages of the buyer journey using new microsites and digital channels.
• Integrate AI-driven tools and strategies into plans to dominate share of voice and positively influence Geotab’s sentiment and visibility against competitors.
• Define and track KPIs for launch success, moving beyond first or last touch attribution models.
• Manage relationships with external creative agencies and vendors to support campaign scale and ensure high-quality asset production.

Requirements

• 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
• Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.
• Exceptional ability to lead through influence, a well-defined sense of diplomacy, and the ability to work well under pressure in a fast-changing environment.
• Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion.
• Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued.
• Must have a reliable internet connection with at least 50mb DL/10mb UL when working from home.
• All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Skills

• Technical competence using workflow tools like Jira, Google Workspace
• Familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense)

Location

• Remote

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Education Level

• Bachelor’s degree in Marketing or a related field
• Preferred certification in marketing or a related discipline

Salary/Compensations

• $104,400—$135,700 CAD

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

About the Company

• Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.”
• We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
• Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
• Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
• Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
• We have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.
• The health and safety of employees are a top priority.
• We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.
• We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
• We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.

Equal Opportunity

• Geotab encourages applications from all qualified individuals.
• We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
• We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
• If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.