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About the Role

The UX Designer at Holland America Line (HAL) is responsible for creating responsive, guest-centric digital experiences across HAL’s web properties. This role involves designing user interfaces, developing wireframes and prototypes, and contributing to the evolution of the Design System and web standards. The UX Designer will work closely with UX research, analytics, A/B testing teams, marketing, and front-end developers to optimize the guest experience and support business objectives. The position focuses on delivering intuitive, accessible, and visually consistent designs across desktop, mobile, and tablet platforms.

Responsibilities

• Develops end-to-end design solutions that translate complex requirements into intuitive, high-quality digital interfaces.
• Produces wireframes, user flows, prototypes, and final visual designs to support new features and enhancements.
• Ensures all deliverables meet usability, accessibility, and responsiveness standards across devices and platforms.
• Applies structured design methodologies to balance user needs with business objectives and technical constraints.
• Reviews and refines design outputs to ensure clarity, scalability, and implementation readiness.
• Delivers work within defined timelines while maintaining a high level of design quality and attention to detail.
• Builds and evolves scalable design frameworks that enable consistency across digital experiences.
• Creates and maintains reusable components, templates, and pattern libraries to support efficient design and development workflows.
• Documents standards and specifications to ensure alignment across teams and platforms.
• Ensures adherence to established visual and interaction guidelines while identifying opportunities for refinement.
• Supports governance of design assets to maintain quality and reduce fragmentation.
• Drives continuous improvement of design processes to enhance efficiency and consistency at scale.
• Engages with cross-functional stakeholders to align design outcomes with broader business and technical priorities.
• Translates stakeholder input into clear design direction that supports project goals and user needs.
• Partners with technical teams to ensure feasibility and accuracy during implementation.
• Facilitates effective communication through presentations, design reviews, and feedback sessions.
• Incorporates diverse perspectives to strengthen solutions and reduce rework.
• Builds strong working relationships that enable efficient delivery and shared accountability.
• Applies data-driven approaches to evaluate and improve digital experiences over time.
• Interprets performance metrics and testing results to inform iterative design enhancements.
• Identifies opportunities to increase engagement, conversion, and overall experience effectiveness.
• Supports structured testing efforts by defining design variations and success criteria.
• Synthesizes qualitative and quantitative insights into actionable recommendations.
• Monitors outcomes to ensure improvements are sustained and aligned with intended goals.
• Explores new tools, technologies, and design approaches to enhance digital capabilities and experience quality.
• Identifies opportunities to elevate brand expression through thoughtful and modern design execution.
• Contributes ideas that support broader marketing and digital initiatives.
• Evaluates emerging trends to determine relevance and potential application within the organization.
• Shares knowledge and best practices to strengthen overall design maturity across teams.
• Demonstrates adaptability and continuous learning to remain effective in a rapidly evolving digital environment.

Requirements

• Bachelor’s degree in User Experience Design, Graphic Design, Human-Computer Interaction, Digital Media, or a related field, or equivalent combination of education and relevant work experience.
• Demonstrated proficiency in industry-standard design and prototyping tools (for example, Figma, Adobe Creative Suite, Sketch, or similar).
• Foundational knowledge of responsive design principles and accessibility standards (for example, ADA/WCAG).
• Understanding of front-end technologies (for example, HTML, CSS) sufficient to collaborate effectively with development teams.
• Strong portfolio showcasing user-centered design solutions across digital platforms required. Must be submitted with application to be considered.
• 2–4 years of experience in UX, UI, or digital product design within a web or e-commerce environment.
• Experience translating business and user requirements into wireframes, user flows, and high-fidelity design solutions.
• Experience working within established design systems and contributing to scalable design components and standards.
• Experience collaborating with cross-functional teams, including product, marketing, analytics, and development partners.
• Experience applying usability principles and leveraging qualitative and quantitative insights to inform design decisions.
• Experience managing multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Ability to interpret complex and sometimes ambiguous requirements and translate them into clear, actionable design solutions.
• Ability to evaluate multiple inputs, including stakeholder feedback, technical constraints, and performance data, to inform decision-making.
• Ability to identify usability challenges and determine the most effective path forward within defined parameters.
• Ability to anticipate potential friction points and proactively address them during the design process.
• Ability to balance competing priorities such as user needs, brand expectations, and system limitations.
• Ability to apply structured thinking to break down problems into manageable components.
• Ability to prioritize enhancements or changes with sound judgment.
• Ability to navigate complexity with a practical and solution-oriented mindset.
• Strong individual leadership and accountability.
• Ability to influence outcomes through collaboration, clear communication, and subject matter expertise.
• Ability to guide discussions and provide informed recommendations to stakeholders.
• Ability to support alignment across teams by ensuring clarity in design direction and intent.
• Demonstrates ownership of deliverables and follows through on commitments.
• Contributes to a positive and collaborative team environment.
• Models professionalism, adaptability, and a solutions-focused approach.
• Less than 25% travel with shipboard travel likely.
• Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
• Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Skills

• UX/UI Design
• Wireframing
• Prototyping
• Design Systems
• Web Standards
• Information Architecture
• Responsive Design
• Accessibility Standards (ADA/WCAG)
• Front-end Technologies (HTML, CSS)
• Figma
• Adobe Creative Suite
• Sketch
• Collaboration
• Critical Thinking
• Communication
• Problem Solving
• Data-Driven Approaches
• Usability Principles
• Qualitative and Quantitative Insights
• Brand Expression
• Adaptability
• Continuous Learning

Location

• Seattle, WA

Work Type

• In-office
• Hybrid

Experience Level

• 2–4 years

Education Level

• Bachelor’s degree in User Experience Design, Graphic Design, Human-Computer Interaction, Digital Media, or a related field, or equivalent combination of education and relevant work experience.

Salary/Compensations

• $72,200 to $97,500

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement

About the Company

• Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
• Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.
• Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Equal Opportunity

• Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
• Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com