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About the Role

The Audience Manager role within T Brand Studio partners with brands to tell meaningful stories that resonate with The New York Times' global audience. This role leads the end-to-end management of branded content distribution campaigns, developing audience strategies and driving campaign optimization and measurement. It is a client-facing role that translates data into compelling stories and builds trusted client relationships.

Responsibilities

Schedule, manage and optimise distribution campaigns across The New York Times' on-site native placements, social media channels and third-party distribution networks.
Develop weekly and end-of-campaign performance reports that translate campaign metrics into actionable insights for clients and internal stakeholders.
Advise editorial, production and design teams on branded content best practices, new formats and distribution strategies.
Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights, best practices and performance benchmarks.
Manage multiple campaigns simultaneously while collaborating with cross-functional teams across international markets.
Research audience behaviour, advertising trends and the competitive landscape to inform campaign strategy and identify new opportunities.
Share campaign learnings and best practices to continually improve creative performance.
Support the development and delivery of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
Evaluate emerging measurement tools and vendor partnerships to expand T Brand Studio International's measurement capabilities.
Collaborate with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.

Requirements

Campaign management experience using tools such as Google ads manager, Pressboard, Social Media advertising (Facebook, Instagram, Youtube, Tiktok)
Experience with data analysis and storytelling, going beyond the “what” to tell the “why” within research results
Experience managing stakeholders in a client facing role
Capable of handling multiple projects in a fast paced, deadline driven environment

Skills

Audience strategy
Campaign optimization
Campaign measurement
Data analysis
Data storytelling
Client relationship management
Social media advertising
Video advertising
Audio advertising
Editorial formats
New technologies
Vendor partnerships
Brand measurement solutions
Brand lift studies
Attention-based methodologies
Measurement tools
Measurement frameworks

Location

London

Work Type

Hybrid

Experience Level

Mid-level

Benefits

Medical benefits
Dental benefits
Vision benefits
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs

About the Company

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
It seeks the truth and helps people understand the world.
Independent journalism is at the heart of all they do.
They have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
They focus deeply on how readers will experience their journalism, from print to audio to a world-class digital and app destination.
Their business strategy centers on making journalism so good that it’s worth paying for.
T Brand Studio is the award-winning content studio of The New York Times Advertising department.
Inspired by the journalism, creativity and innovation of The New York Times newsroom, the team partners with brands to tell meaningful stories that resonate with our global audience and create lasting impact.

Equal Opportunity

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
All applications will receive consideration for employment without regard to legally protected characteristics.
The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.