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About the Role

GoFundMe is seeking a Senior Software Engineering Manager to lead the Create squad, responsible for the campaign-creation experience. This role involves people leadership, product-minded engineering, and fostering an AI-accelerated development culture. The squad builds GoFundMe Pro's Studio, campaign builder, creation tools, templates, brand kits, guided workflows, AI-assisted content, and the preview-to-publish flow.

Responsibilities

Lead, coach, and grow the Create squad (~8 engineers across frontend, fullstack, and backend) as a servant-leader.
Own engineering delivery for the campaign-creation experience, including the Studio builder framework, creation tools, templates, brand kits, guided workflows, AI-assisted content, and the preview → save → publish flow.
Operate in a tight triad with Product and Design, engaging early on problem framing, scope, and tradeoffs.
Champion an outcomes-over-output, bias-to-action culture, favoring rapid PoCs and iterative delivery.
Operate as a player-coach by participating in architecture and design reviews, technical decisions, code review, and incident response.
Raise the bar on quality for a complex, interactive builder, focusing on performance, accessibility, reliability, and maintainability.
Move key metrics such as Studio adoption, campaign-creation rate, time-to-publish, and conversion through experimentation and A/B testing.
Partner cross-functionally with Product Marketing, Care/Support, Data, and adjacent squads on dependencies, GTM, and a seamless end-to-end experience.
Recruit, hire, onboard, and develop engineers across a distributed team.
Champion AI-assisted software development using tools like Claude Code, Cursor, and GitHub Copilot.
Explore AI-powered product capabilities to enhance nonprofit campaign creation.
Own the squad's operational health and technical excellence, including incident response, observability, SLI/SLOs, test coverage, CI/CD, and trunk-based development.

Requirements

Experience leading and growing software engineering teams as a people manager, including hiring, coaching, performance management, and career development.
Strong hands-on engineering background.
Strong background building complex, customer-facing web applications.
Deep expertise in TypeScript and modern frontend frameworks such as React.
Comfort operating across the full stack.
A product-minded, outcomes-first approach, framing work around user problems and measurable behavior change.
Experience partnering naturally with Product and Design.
Experience delivering in a data-driven, experimentation-heavy environment, including A/B testing, funnel and conversion optimization, and analytics instrumentation.
A track record of shipping iteratively with a bias to action, balancing speed and quality on a revenue-generating product surface.
Strong sense of web craft: performance, accessibility, reliability, and design system driven UI.
Excellent communication and collaboration skills.
Ability to lead a distributed team across time zones.
A passion for mentoring engineers, building inclusive teams, and leading as a coach and servant to the team.
Experience building rich, interactive builder or editor experiences (drag-and-drop, WYSIWYG, templating, live preview).
Experience with design systems and shared component libraries.
Experience integrating AI/LLM-powered features into products, such as content generation or intelligent suggestions.
Familiarity with product analytics and session tooling such as Heap, FullStory, Amplitude, or Looker.
Experience in B2B SaaS, nonprofit technology, fintech, or e-commerce/checkout conversion.
Experience owning a customer-facing checkout or conversion funnel.
Familiarity with AWS and modern CI/CD practices.
Demonstrated experience driving AI-assisted development adoption and best practices across teams.

Skills

TypeScript
React
A/B testing
Analytics instrumentation
Performance
Accessibility
Reliability
Design system driven UI
AI-assisted software development
Claude Code
Cursor
GitHub Copilot
AWS
CI/CD practices
Product analytics
Session tooling
Heap
FullStory
Amplitude
Looker
Drag-and-drop
WYSIWYG
Templating
Live preview

Location

San Francisco Bay Area

Work Type

Hybrid (3x a week in-office)

Experience Level

Senior

Salary/Compensations

$219,000–$329,000 + equity + benefits

Benefits

Competitive pay
Comprehensive healthcare benefits
Financial assistance for hybrid work
Financial assistance for family planning
Generous parental leave
Flexible time-off policies
Mental health and wellness resources
Learning, development, and recognition programs
Volunteering program

About the Company

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other.
GoFundMe unites individuals and nonprofits, making it easy and safe to ask for help and support causes.
The GoFundMe community has raised more than $40 billion since 2010.
GoFundMe partners with GoFundMe.org, an independent public charity, to extend the reach and impact of its community.
GoFundMe operates with core values: impatient to be great, find a way, earn trust every day, fueled by purpose.

Equal Opportunity

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.
We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.