Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Product Marketing Manager, you will be a leader responsible for telling the story of our solutions, acting as the chief advocate for MRI's data strategy and solutions globally. You will craft compelling narratives, develop messaging and marketing strategies for new launches, and become an expert in our buyers and their needs. Your role involves translating complex ideas into tangible, impactful stories for our market, clients, and go-to-market teams, while ensuring our data story complements overall go-to-market efforts.

Responsibilities

Develop and maintain differentiated positioning and messaging for solutions.
Understand and document key business and technical benefits for buyers.
Work cross-functionally to ensure effective positioning, pitching, and closing of deals.
Communicate product value propositions to GTM teams and develop sales tools.
Serve as the Marketing lead for new product launches, upgrades, and releases.
Plan go-to-market strategies for new data-driven offerings and partnerships.
Provide input into demand generation and campaign planning.
Shape campaigns highlighting MRI as a leader in connected real estate data.
Advise on thought leadership content creation, including market insights, white papers, and blogs.
Develop and maintain data content and strategy for global websites.
Develop and maintain a detailed understanding of industry trends, competitor capabilities, and customer needs.
Be the expert on buyers, competition, and market dynamics.
Share relevant market information with Product Management, Sales, and Marketing teams.
Create content for and lead internal training on new products and features.
Lead client-facing webinars and meetings.
Run point on cross-functional meetings and collaboration.
Leverage research and knowledge to create compelling assets supporting the company vision.
Position MRI as a thought leader in data-driven real estate strategy.

Requirements

5 years’ minimum experience in a Product Marketing role.
Marketing or Product experience in a B2B SaaS environment required.
Experience with data products, analytics platforms, or benchmarking solutions.
Ability to translate complex data/analytics concepts into client value stories.
Experience marketing software platforms strongly preferred.
Strong technical acumen with a knack for storytelling.
Strong written and verbal communications skills strongly preferred.
Experience leading go-to-market initiatives and informing demand strategies.
Experience delivering sales training and webinars.
Experience working closely with product management teams throughout the product development process.
Experience in PropTech or real estate is a plus.

Skills

Product positioning
Messaging development
Sales enablement
Product launches
Demand generation
Content creation
Digital content strategy
Market intelligence
Buyer persona development
Competitive analysis
Internal and external enablement
Thought leadership
Storytelling
Technical acumen
Written communication
Verbal communication
Go-to-market strategy
Sales training
Webinar delivery
Product development collaboration
Salesforce
Pardot
Seismic
Klue
PowerBI

Location

Remote

Work Type

Full-time
Remote

Experience Level

5 years minimum experience

Benefits

Medical coverage options
HSA benefit
Competitive 401k plan
Parental Leave Program
20 days PTO
Observed Holidays
15 hours of ‘Flexi’ time a year
Tuition Reimbursement offerings
Flexibility to work from anywhere in the world for two weeks out of the year
Employee-led groups (Diversity, Equity and Inclusion committee, Women and Allies, Pride Event Group)
Regional-specific healthcare benefits
Parental support perks
Volunteer time off
Employee referral scheme

About the Company

MRI Software builds flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play.
Our people-first approach to PropTech is defining a new industry standard for client experiences.
We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong.
We are passionate about creating a work environment that makes you excited to show up every single day.
At MRI, one of our core values is to strive to amaze.
Amazing growth requires amazing employees.

Equal Opportunity

MRI is proud to be an inclusive employer.
We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.
We believe that Belonging is a direct result of Diversity, Equity, and Inclusion.
Those values are woven into the fabric of who we are and are foundational to our continued success.
We value your hard work and encourage you to be your whole self while you do it.
Passion, integrity, and inclusion mixed with a healthy dose of fun is what makes us the right fit for your next career move!
We’re completely dedicated to making this the best job you’ve ever had!