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About the Role

Lead the end-to-end strategy, planning, and delivery of premium hospitality and sponsorship activations for a global brand within the Formula 1 landscape, ensuring exceptional guest experiences and alignment with sponsor objectives.

Responsibilities

• Define and oversee the end-to-end strategy for premium hospitality and guest programmes across major global sporting events.
• Provide strategic guidance on event concepts, program design, and execution plans, overseeing all phases of event delivery.
• Lead the planning and execution of site surveys, managing complex budgets and overseeing event branding.
• Work closely with global brand clients to understand their objectives and ensure hospitality experiences reflect their identity and values.
• Build trusted senior-level client relationships and lead client conference calls, meetings, and presentations.
• Develop and deliver client-ready event documentation including itineraries, staffing plans, run-of-show schedules, and post-event recaps.
• Shape guest experience strategy across multiple touchpoints, ensuring every element is considered and cohesive.
• Oversee the planning and delivery of guest services, including ticketing, registration, accreditation, accommodation, travel, transport, and on-site hospitality.
• Lead the design and implementation of premium VIP and executive-level experiences.
• Supervise the development and execution of hospitality spaces and guest environments.
• Ensure guest communication plans and guest management systems are implemented effectively.
• Manage resource across the account team and escalate pinch points and resource requirements.
• Oversee the procurement and management of key delivery partners, including hotels, transport providers, staffing agencies, and event suppliers.
• Work with stadiums, circuits, and event venues to secure and deliver premium hospitality infrastructure.
• Lead site visits and readiness checks to ensure operational excellence and compliance with safety and quality standards.
• Act as the senior operational lead on site at key global events, overseeing guest operations, supplier delivery, and quality control.
• Resolve challenges quickly and effectively on site.
• Manage a small team of 1–2 junior specialists, providing guidance, support, and clear direction.
• Oversee their day-to-day delivery work and professional development.
• Foster collaboration across internal teams and ensure smooth coordination with client stakeholders and suppliers.
• Act as a mentor and coach to direct reports, promoting an inclusive environment.
• Lead budgeting processes for hospitality projects, including forecasting, financial tracking, and reconciliation.
• Ensure programmes are delivered on time, within budget, and to the highest standards of quality.
• Oversee all project documentation.
• Support senior leadership teams in developing and presenting competitive proposals for new hospitality and events opportunities.
• Contribute strategic thinking, operational insight, and creative solutions to RFP responses and pitch processes.
• Leverage industry knowledge, delivery expertise, and best practices to help secure new clients and grow existing accounts.
• Lead key culture initiatives and demonstrate the importance of culture & values to the junior team.
• Be knowledgeable about the industry and strive for expertise.
• Ensure understanding and confident presentation of sponsorship processes.
• Be curious and focus on personal development through team management and leadership training.
• Discuss and agree clear performance objectives and L&D opportunities.

Requirements

• Proven Formula 1 event experience, with a deep understanding of the operational, logistical, and brand integration requirements unique to motorsport.
• Extensive knowledge of the global events industry, with strong insight into the sports, sponsorship, and premium hospitality sectors.
• Proven track record in delivering complex, multi-market hospitality programmes for global consumer brands.
• Deep understanding of operational planning, logistics, ticketing, accommodation, and transport for major international events.
• Expertise in corporate hospitality program management, including the ability to negotiate and manage a range of suppliers.
• Demonstrated ability to lead small teams and coordinate multiple stakeholders, suppliers, and delivery partners.
• Exceptional organisational and project management skills, with the ability to manage concurrent workstreams.
• Excellent communication and presentation skills, with confidence working directly with senior brand stakeholders.
• Strong commercial awareness and financial management skills including budget creation, forecasting, reconciliation, and proven success in overseeing large-scale budgets.
• Adept at working in fast-paced, high-pressure environments with significant international travel.
• Previous agency experience is highly desirable, particularly in a client-facing or hospitality delivery capacity.
• Proficiency in another language (in addition to English) is an advantage.

Skills

• Formula 1 event experience
• Global events industry knowledge
• Sports, sponsorship, and premium hospitality insight
• Operational planning
• Logistics management
• Ticketing
• Accommodation
• Transport management
• Corporate hospitality program management
• Supplier negotiation and management
• Team leadership
• Stakeholder coordination
• Project management
• Communication skills
• Presentation skills
• Commercial awareness
• Financial management
• Budget creation
• Forecasting
• Reconciliation

Location

• London

Work Type

• Hybrid
• Full time
• Permanent

Experience Level

• Director level
• Senior

About the Company

• MKTG Sports & Entertainment is a global integrated agency that help brands and rights holders move at the speed of fans.
• For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment.
• We have strategised, created and driven partnerships for some of the world's biggest brands and power brands in the making.
• We are part of Dentsu Sports International, a global sports network comprised of MKTG Sports & Entertainment and Dentsu Sports.
• For over 120 years, innovation has been a core tenet of Dentsu's offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by Dentsu's promise to clients: innovating to impact.
• Dentsu is committed to being a force for good, leading the way in building a more sustainable planet.
• Dentsu encourages its people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Dentsu creates opportunities for connection and collaboration between colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
• We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
• We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
• Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
• We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
• If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.