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About the Role

We are seeking a high-impact Marketing Director to lead all marketing strategy and execution across Five Star Jewelers. This is a hands-on leadership role responsible for driving store traffic, customer acquisition, and brand positioning across multiple Miami locations. The ideal candidate is both strategic and execution-focused, capable of managing people, campaigns, budgets, and vendors while directly influencing sales performance. Success requires operating in a fast-moving retail environment where marketing is directly tied to revenue.

Responsibilities

Own end-to-end marketing strategy across digital, in-store, and local channels
Lead performance marketing across Meta, Google, SMS/MMS, email marketing, and CRM platforms
Drive campaigns that directly support store traffic, sales, customer acquisition, and seasonal promotions
Oversee brand positioning for luxury jewelry, resale, and financial services
Manage marketing budget with a strong focus on ROI, forecasting, performance accountability, and resource allocation
Utilize Google Analytics 4 (GA4) and other reporting tools to analyze campaign performance, customer behavior, and opportunities for optimization
Develop and execute SEO strategies to improve organic visibility, website performance, and customer acquisition
Analyze campaign performance and continuously optimize digital strategies based on data-driven insights
Create and present marketing reports, campaign results, and strategic recommendations to leadership
Work closely with store leadership and operations to align messaging and promotions across locations
Manage relationships with external vendors, agencies, media partners, and technology providers
Negotiate contracts, pricing, and deliverables with agencies and external partners to maximize marketing investment
Lead and develop a small internal marketing team (2 direct reports)
Resolve internal alignment issues and ensure consistent execution across teams

Requirements

8–12+ years of marketing experience, including leadership responsibility
Strong background in retail, luxury, or high-volume consumer-facing businesses
Proven experience in performance marketing across Meta, Google, CRM, email, SMS/MMS, and digital advertising channels
Hands-on experience with Google Analytics 4 (GA4), SEO strategy, digital analytics, and marketing performance measurement
Experience developing and executing integrated email, SMS, and MMS marketing campaigns
Strong analytical skills with the ability to interpret data, identify trends, and translate insights into business decisions
Experience managing marketing budgets with a strong understanding of ROI, forecasting, and financial accountability
Experience managing external agencies, vendors, and media partners
Demonstrated ability to tie marketing activity directly to revenue outcomes and business growth
Strong presentation skills with the ability to communicate strategy, results, and recommendations to leadership
Hands-on leadership style (not purely strategic or high-level only)
Experience managing small teams and driving accountability
Strong ability to work in fast-paced, high-pressure environments
Comfortable handling conflict, ambiguity, and shifting priorities
Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
Strong understanding of Miami’s diverse, relationship-driven customer base
Ability to create marketing that resonates with Hispanic and multicultural audiences in South Florida
Highly resilient, gritty, and results-driven
Direct communicator who can handle tough conversations
Strong mediator and team leader
Entrepreneurial mindset—resourceful, practical, and execution-first
Confident negotiator with vendors, agencies, and strategic partners
Data-driven decision maker who balances creativity with measurable business outcomes

Skills

Performance marketing
Meta
Google
SMS/MMS
Email marketing
CRM platforms
Brand positioning
Marketing budget management
ROI analysis
Forecasting
Resource allocation
Google Analytics 4 (GA4)
SEO strategy
Digital analytics
Marketing performance measurement
Integrated marketing campaigns
Data analysis
Trend identification
Business decision translation
Vendor management
Agency management
Media partner management
Presentation skills
Leadership
Team management
Project management
Negotiation

Location

Miami

Work Type

Full-time

Experience Level

8-12+ years of marketing experience
Leadership responsibility

Salary/Compensations

$110,000 – $130,000 base salary
Performance Bonus

About the Company

Five Star Jewelers is a fast-paced, customer-focused jewelry and financial services company serving the Miami community across multiple locations.
For over 35 years, we’ve built our reputation on trust, relationship-driven service, and helping customers with jewelry purchases, resale, and lending solutions.
We are deeply rooted in Miami’s diverse, Hispanic-influenced communities and pride ourselves on delivering both luxury experiences and accessible financial support in a retail environment that moves fast and demands excellence.

Equal Opportunity

At Five Star Jewelers, we are committed to promoting diversity within our workforce as an equal opportunity employer.
We appreciate the interest of all applicants, however, only those selected for further consideration will be contacted.