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About the Role
The Senior Marketing Analyst will serve as the analytical core of the Central Marketing team, transforming complex marketing and customer data into actionable insights to guide budget decisions, campaign strategies, and channel performance across DAZN's markets. This role is responsible for the reporting infrastructure that stakeholders depend on for understanding marketing effectiveness, collaborating with performance marketing, brand, and data engineering teams to ensure data-driven decision-making.
Responsibilities
- Design, build, and maintain dashboards and reporting suites in Looker, ensuring marketing performance data is accurate, timely, and accessible.
- Write and optimize complex SQL queries in Snowflake to extract, transform, and model marketing and customer data.
- Utilize Deepnote for ad-hoc analysis, exploratory data work, and building repeatable analytical workflows.
- Query and interpret the GA4 export dataset in BigQuery to support campaign measurement, attribution, and web/app behavioral analysis.
- Build and maintain Excel-based models and analyses, including budget summaries and ad-hoc calculations.
- Partner with performance marketing, brand, and CRM teams to define and track key marketing metrics.
- Translate business questions into structured analyses, presenting findings and recommendations to non-technical stakeholders.
- Support budget planning and allocation decisions with data-driven modeling.
- Maintain data governance standards for marketing datasets, including documentation of metric definitions and data lineage.
- Identify opportunities to automate recurring reporting and improve the efficiency of the analytics function.
- Collaborate with data engineering to influence the underlying data model for marketing reporting needs.
- Mentor junior analysts on best practices in SQL, dashboarding, and analytical rigor.
Requirements
- Strong Looker skills, including familiarity with LookML (dashboard design and troubleshooting).
- Strong Snowflake proficiency: writing efficient SQL against large-scale datasets and understanding performance/cost considerations.
- Working knowledge of Deepnote or comparable notebook tools (e.g., Jupyter) for analysis beyond dashboarding.
- Proficiency with Google Analytics and Excel.
- Solid understanding of marketing metrics and measurement frameworks across paid, owned, and earned channels.
- Ability to communicate technical findings to non-technical audiences, including senior stakeholders.
- Experience working in fast-paced, multi-market organizations is a plus, ideally within media, streaming, or sports/entertainment.
- Comfortable balancing competing stakeholder priorities and managing ambiguity.
Skills
- Looker
- LookML
- Snowflake
- SQL
- Deepnote
- Jupyter
- Python
- Google Analytics
- Excel
- Marketing Metrics
- Measurement Frameworks
Location
- UK - London
Work Type
- Permanent
- Full Time
Experience Level
- Senior
Benefits
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Learning and development resources
- Opportunity for flexible working
- Access to internal speaker series and events
About the Company
- DAZN is a global sports streaming service.